Ad formats and features
In order to help you provide a quality user experience and deliver attractive, professional-looking ads, we only allow ads that comply with specific requirements for each ad format. Review the requirements for all ad formats that you're using.
Note: We don't allow non-family-safe ads in image ads, video ads and other non-text ad formats. Learn more about our Sexual content policy.
Advertisers participating in beta programs of new ad formats should reach out to their Google Ads representatives or Google Ads customer support to learn about format-specific policy requirements.
- Ad requirements for YouTube and Discover feed
- App ad requirements
- Business information requirements
- Call ad requirements
- Call asset requirements
- Callout asset requirements
- Dynamic ad requirements
- Dynamic search ad requirements
- Form ads requirements
- Image ad requirements
- Image assets format requirements
- Image quality requirements
- Lead form requirements
- Local Services platform policies
- Location asset requirements
- Masthead format requirements
- Price asset requirements
- Promotion asset requirements
- Responsive ad requirements
- Restricted ad formats and features
- Sitelink asset requirements
- Smart display campaign requirements
- Structured snippet requirements
- Text ad requirements
- Video ad requirements