Ad formats and features
In order to help you provide a quality user experience and deliver attractive, professional looking ads, we only allow promotions that comply with specific requirements for each ad. Review the format-specific requirements for all ad formats that you're using.
Note: We don't allow Non-family safe ads in image ads, video ads and other non-text ad formats. Read more about our Adult content policy.
- App ad requirements
- Call ad requirements
- Call extension requirements
- Callout extension requirements
- Custom Lightbox ad requirements
- Discovery ad format requirements
- Dynamic ad requirements
- Dynamic search ad requirements
- Gmail ad requirements
- Image ad requirements
- Image quality requirements
- Lead form requirements
- Lightbox ad requirements
- Local Services platform policies
- Location extension requirements
- Price extension requirements
- Promotion extension requirements
- Responsive ad requirements
- Showcase Shopping ad requirements
- Sitelink extension requirements
- Smart display campaign requirements
- Structured snippet requirements
- Text ad requirements
- Video ad requirements