Ad format requirements
In order to help you provide a quality user experience and deliver attractive, professional-looking ads, we only allow ads that comply with specific requirements for each ad format. Review the requirements for all ad formats that you're using.
Note that we don't allow Non-family safe ads in image ads, video ads, and other non-text ad formats. Read more about our Adult content policy.
Advertisers participating in beta programs of new ad formats should reach out to their Google Ads representatives or Google Ads customer support to learn about format-specific policy requirements.
- Ad requirements for YouTube
- App ad requirements
- Call ad requirements
- Call extension requirements
- Callout extension requirements
- Discovery ads format requirements
- Dynamic ad requirements
- Dynamic search ad requirements
- Form ads requirements
- Gmail ad requirements
- Image ad requirements
- Image extensions format requirements
- Image quality requirements
- Lead form requirements
- Lightbox ad requirements
- Local Services platform policies
- Location extension requirements
- Price extension requirements
- Promotion extension requirements
- Responsive ad requirements
- Shopping ads (Google Shopping)
- Sitelink extension requirements
- Smart display campaign requirements
- Structured snippet requirements
- Text ad requirements
- Video ad requirements