Change log

Upcoming & recent changes

• 2025
• 2024
• Update to Standard Contractual Clauses (SCCs) (October 2021)

Past changes

• Update to Abortion certification and disclosures policy (July 2022)
• Updates to Political content policy (May 2022)
• Update to advertiser verification program (December 2023)
• Update to advertiser verification program (December 2023)
• Updates to Gambling and games policy (December 2023)
• Updates to Gambling and games policy (December 2023)
• Update to Google Ads UK Financial Services Verification (February 2024)
• Update to political content policy (December 2023)
• Update to Location asset requirements (December 2023)
• Updates to our child and teen ads policies (December 2023)
• Updates to Gambling and games policy (November 2023)
• Update to gambling and games policy (November 2023)
• Update to political content policy (November 2023)
• Update to the Personalised ads policy (February 2024)
• Update to Local Services platform policies (November 2023)
• Update to restricted ad formats and features policy (October 2023)
• Update to political content policy (October 2023)
• Updates to healthcare and medicines policy (October 2023)
• Updates to Political content policy (September 2023)
• Update to Political content policy (September 2023)
• Update to Click tracker certification programme (November 2023)
• Update to Political content policy (September 2023)
• Update to Restricted ad formats and features policy (September 2023)
• Update to gambling and games policy (November 2023)
• Update to the account suspension appeals process (September 2023)
• Updates to gambling and games policy (August 2023)
• Update to Gambling and games policy (November 2023)
• Updates to Cryptocurrencies and related products policy (August 2023)
• Update to Google Ads policies (August 2023)
• Update to Other restricted businesses policy (November 2023)
• Updates to Financial products and services policy (August 2023)
• Updates to Financial services advertising in Italy and Türkiye (August 2023)
• Update to Gambling and games policy (November 2023)
• Updates to gambling and games policy (August 2023)
• Update to YouTube ad requirements (August 2023)
• Update to Misrepresentation policy (November 2023)
• Updates to healthcare and medicines policy (August 2023)
• Update to Legal Requirements policy (August 2023)
• Update to restricted ad formats and features (August 2023)
• Update to business information requirements (August 2023)
• Update to Gambling and Games Policy (July 2023)
• Updates to Financial products and services policy (July 2023)
• Update to Circumventing Systems Policy (July 2023)
• Update to Google Ads UK Financial Services Verification (July 2023)
• Update to the advertiser verification program (June 2023)
• Update to the trademarks policy (June 2023)
• Update to healthcare and medicines policy (June 2023)
• Update: New ads transparency policy (June 2023)
• Updates to financial products and services policy (May 2023)
• Update to Gambling and games policy (June 2023)
• Update to our Coronavirus disease (COVID-19) policy and Sensitive events policy (May 2023)
• Updates to Gambling and games policy (May 2023)
• Updates to YouTube Masthead Ad Requirements (May 2023)
• Update to Display & Video 360 Account Level Suspensions (May 2023)
• Updates to Gambling and games policy (May 2023)
• Update to political content policy (May 2023)
• Update to Legal Requirements policy in Indonesia (May 2023)
• ​Update to Dangerous Products or Services policy (April 2023)
• Updates to the advertiser verification programme (April 2023)
• Updates to Gambling and games policy (April 2023)
• Update to YouTube Ads (March 2023)
• Update to Google Ads Financial products and services policy (March 2023)
• Update to Dangerous Products or Services Policy (March 2023)
• Update to Government documents and official services policy (March 2023)
• Updates to Financial Products and Services Policy (April 2023)
• Updates to Financial products and services policy (April 2023)
• Update to the healthcare and medicines policy (April 2023)
• Updates to Financial products and services policy (March 2023)
• Update to abusing the ad network policy (February 2023)
• Update to Government documents and official services policy for authorised California car registration entities (February 2023)
• Updates to Gambling and games policy (February 2023)
• Updates to Gambling and games policy (February 2023)
• Update to abusing the ad network policy (February 2023)
• Updates to Financial products and services policy (February 2023)
• Update to the government documents and official services policy (Jan 2023)
• Update to Destination Requirements Policy (January 2023)
• Clarification to Advertiser Verification (December 2022)
• Update to Ads Policy Requirements (December 2022)
• Update to Political Content policy (Dec 2021)
• Update to dangerous products and services, and healthcare and medicines (December 2022)
• Updates to Gambling and games policy (November 2021)
• Update to Political Content policy (December 2021)
• Update to political content policy (February 2023)
• Update to Financial products and services policy (December 2021)
• Updates to the Gambling and games policy (October 2021)
• Clarification to Circumventing Systems Policy (December 2022)
• Updates to Gambling and games policy (October 2021)
• Updates to Gambling and Games Policy (October 2021)
• Update to Political Content policy (February 2023)
• Update to Unreliable Claims Policy (December 2021)
• Updates to the Gambling and games policy (October 2021)
• Update to Display & Video 360 Account Level Suspensions (December 2022)
• Update to Advertiser Identity Verification Policy (October 2021)
• Update to Gambling and Games Policy (September 2021)
• Updates to the financial products and services policy (January 2023)
• Update to Advertiser Identity Verification Policy (September 2021)
• Update to Google Ads sexually explicit content policy (December 2021)
• Updates to the financial products and services policy (January 2023)
• Update to Coronavirus disease (COVID-19) policy
• Update to advertiser identity verification policy (September 2021)
• Updates to Gambling and games policy (November 2022)
• Update to Gambling and Games Policy (September 2021)
• Update to policy on mask restrictions (August 2021)
• Notice of changes to Government documents and official services policy in March 2023 (November 2022)
• Update to Gambling and Games Policy (August 2021)
• Update to Advertiser Identity Verification Policy (August 2021)
• Update to Political Content policy (October 2022)
• Updates to Gambling and games policy (August 2021)
• Updates to Gambling and games policy (August 2021)
• Updates to Gambling and games policy (September 2022)
• Update to Political content policy (August 2021)
• Update to Gambling and games policy (August 2021)
• Update to Unavailable Video policy [October 2022]
• Updates to Financial Services Verification Requirements in the UK (August 2021)
• Update to Advertiser Identity Verification Policy (July 2021)
• Business Information (October 2022)
• Default Ads Treatment Policy (August 2021)
• Financial services advertising in the UK (August 2021)
• Updates to Gambling and games policy (October 2022)
• Updates to the Gambling and Games Policy (June 2021)
• Update to Ads requirements for YouTube (June 2021)
• UK financial services policy update (December 2022)
• Update to Addiction Services Policy (June 2021)
• Updates to the Gambling and Games Policy (June 2021)
• Financial Services Advertising in France, Germany, Indonesia and Spain (October 2022)
• Update to Advertiser Identity Verification Policy (June 2021)
• Update to Financial products and services policy (June 2021)
• Financial Services Advertising in Brazil, India and Portugal (October 2022)
• Updates to the Gambling and Games Policy (June 2021)
• Updates to Gambling and games policy (May 2021)
• Updates to YouTube Masthead (Ad Requirements) (September 2022)
• Update to the Political content policy (June 2021)
• Clarification to Speculative and Experimental Medical Treatment policy (April 2021)
• Update to Destination Requirements Policy (August 2022)
• Update to the Political content policy (June 2021)
• Update to Political content policy (June 2021)
• Updates to Gambling and games policy (August 2022)
• Updates to the Healthcare and Medicines Policy (December 2020)
• Update to Advertiser Identity Verification Policy (May 2021)
• Update to Political content policy (September 2022)
• Update to Misrepresentation policy (December 2020)
• Account pausing for business operations verification global roll-out (November 2020)
• Updates to Gambling and games policy (August 2022)
• Update to Healthcare Policy (June 2021)
• Update to Political Content Policy (December 2020)
• Financial Services Advertising in Brazil, India, and Portugal (August 2022)
• Update to Political Content Policy (December 2020)
• Update to Advertiser identity verification policy (April 2021)
• Update to Political Content policy (August 2022)
• Update to the Editorial requirements policy for Unidentified business (January 2021)
• Hacked political materials policy global roll-out (November 2020)
• Update to advertiser verification program (July 2022)
• Update to Financial Products and Services Policy (April 2021)
• Updates to Gambling and games policy (November 2020)
• Financial Services Advertising in Australia, Singapore and Taiwan (June 2022)
• Update to Financial products and services policy (August 2020)
• Update to Misrepresentation policy (June 2021)
• Update to Political Content Policy (June 2022)
• Update to Standard Contractual Clauses (SCCs) (August 2020)
• Account pausing for Business operations verification (December 2020)
• Updates to YouTube Masthead (Ad Requirements) (June 2022)
• Updates to Healthcare and Medicines Policy (March 2021)
• Update to personalised advertising policies: Housing, employment and credit (October 2020)
• Update to Gambling and Games Policy (June 2022)
• Updates to Gambling and games policy (August 2020)
• Update to Alcohol policy in Vietnam (March 2021)
• Update to Dangerous and Derogatory policy (June 2022)
• Update to Political Content policy (October 2020)
• Update to Other restricted businesses policy (October 2020)
• Limitations to serving of keywords under review (June 2022)
• Update to alcohol policy in India and Indonesia (March 2021)
• Updates to Misrepresentation policy (August 2020)
• Ad-serving protections for teens (August 2022)
• Update to Inappropriate content policy (October 2020)
• Update to Advertiser identity verification policy (March 2021)
• Update to Advertiser Verification Program (May 2022)
• Update to Misrepresentation policy (September 2020)
• Update to account pausing for advertiser identity verification (September 2020)
• Updates to Gambling and games policy (May 2022)
• Updates to Political content policy and Election verification (March 2021)
• Update to Dangerous or derogatory content (August 2020)
• Updates to enforcement procedures for repeat violations (Apr 2022)
• Update to Political Content Policy (June 2020)
• Updates to Abusing the Ad Network policy (May 2021)
• Updates to Gambling and games policy (May 2022)
• Update to Political content policy (July 2020)
• Update to Other restricted businesses policy (December 2020)
• Update to advertiser verification program (April 2022)
• Update to financial products and services policy (July 2020)
• Update to Misrepresentation Policy (May 2021)
• Updates to Financial products and services policy (July 2022)
• Update to Business Operations Verification program (June 2020)
• Update to Political content policy (May 2020)
• Update to Healthcare and medicines policy (July 2022)
• Update to Local Services (February 2021)
• Update to Enabling Dishonest Behaviour policy (August 2020)
• Update to Inappropriate Content (April 2022)
• Update to political content policy (June 2020)
• Update to Advertiser Identity Verification Policy (February 2021)
• Updates to gambling and games policy (March 2022)
• Update to Political content policy (March 2020)
• Update to financial services policy (July 2020)
• Update to sensitive events policy (March 2022)
• Update to Adult content policy (March 2021)
• Update to healthcare and medicines policy (April 2020)
• Update related to Russian Ads
• New Government Services Policy (May 2020)
• Updates to Gambling and games policy (January 2021)
• Update related to Ukraine (March 2022)
• Update to Alcohol Policy in Ecuador (June 2020)
• New business operations verification program (March 2020)
• Updates to sensitive events policy (February 2022)
• Update to Advertiser Identity Verification Policy (February 2021)
• Updates to gambling and games policy (April 2020)
• Update to European Union user consent policy (May 2022)
• New account pausing action for policy violations (June 2020)
• Updates to Gambling and games policy (January 2021)
• Update to gambling and games policy (March 2022)
• Updates to Gambling and games policy (March 2020)
• Update to Political content policy (February 2020)
• Update to Legal Requirements Policy (February 2022)
• Update to Advertiser identity verification policy (January 2021)
• Updates to Misrepresentation Policy (July 2020)
• Update to Gambling and games Policy (February 2022)
• New advertiser identity verification policy (April 2020)
• Update to Advertiser identity verification policy (January 2021)
• Update to destination requirements policy
• Healthcare: Online pharmacy cross-border targeting of Austria (February 2020)
• Updates to Gambling and Games policy (June 2020)
• Update to gambling and games policy (February 2022)
• Update to Made for Kids content on YouTube and Ads (March 2021)
• Updates to Gambling and games policy (January 2020)
• Updates to Google’s Advertiser Verification Program (March 2022)
• Updates to Inappropriate content policy (March 2020)
• Update to Financial products and services policy (January 2021)
• Update to the Advertiser Identity Verification Policy (January 2022)
• Update to local legal requirements policy in Japan (July 2020)
• Update to Political content policy (January 2020)
• Updates to Gambling and games policy (January 2022)
• Update to Legal requirements (February 2021)
• Update to Healthcare and medicines policy: Prescription Opioid Painkillers (March 2020)
• Updates to the Gambling and Games Policy (January 2022)
• Updates to the Gambling and Games Policy (December 2020)
• Compensated sexual acts policy (February 2021)
• Updates to Political Content policy (February 2022)
• New Call Directory, Forwarding, and Recording Services Policy (March 2020)
• Update to Political ads targeting policies (January 2020)
• Update to Advertiser identity verification policy (January 2022)
• Updates to several Google Ads policies for clarification and information purposes (July 2020)
• Update to Financial products and services policy (December 2019)
• Update to Political content policy (January 2022)
• Updates to Gambling and games policy (December 2019)
• Update to the Financial Products and Services policy (January 2022)
• Update to policy on misrepresentation (November 2019)
• Update to Advertiser identity verification policy (June 2020)
• Update to policy on election advertising in the United States (November 2019)
• Update to Enabling Dishonest Behavior (November 2019)
• Update to dangerous or derogatory policy
• Update to the Political content policy (November 2019)
• Update to Financial products and services policy (November 2019)
• Update to Political content policy (September 2019)
• US Sports Betting update (August 2019)
• Update to Political content policy (October 2019)
• Update to Political content policy (July 2019)
• Update to Destination Requirements policy (July 2019)
• Update to Political content policy (October 2019)
• Updates to enforcement procedures for repeat violations (July 2021)
• Update to Political content policy (May 2019)
• Update to Political Content Policy (November 2021)
• Update to gambling and games policy (October 2019)
• U.S. gambling policy update (June 2019)
• Update to Healthcare and medicines policy: Abortion (June 2019)
• Update to Other restricted businesses policy on third-party consumer technical support
• Sweden Gambling Policy Update (April 2019)
• Mexico Gambling Policy Update (April 2019)
• Update to Healthcare and medicines policy (September 2019)
• India Daily Fantasy Sports Update (April 2019)
• Verification for political affiliation in personalized advertising in the United States (September 2018)
• Update to Other restricted businesses policy (October 2018)
• Update to Inappropriate content policy (March 2019)
• Update to Event ticket sale policy (September 2018)
• Update to Financial products and services policy (October 2018)
• Update to political content policy (March 2019)
• Update to Showcase Shopping ad requirements (October 2018)
• Update to Political content policy (September 2018)
• Update relevant to French online telephone directory services (March 2019)
• Update to Misrepresentation policy (August 2018)
• Update to Other restricted businesses policy (August 2018)
• Verification for election advertising in the European Union (Jan 2019)
• Update to Political content policy
• Update to Political content policy (June 2018)
• Pre-certificate and verification requirements for election advertising in India (January 2019)
• Updated restrictions to ads for third-party technical support providers (August 2018)
• Adult content: Child endangerment (May 2018)
• Update to Call-only ads policy (November 2018)
• Update to Political content policy (June 2018)
• Other restricted businesses: Bail bonds (May 2018)
• Update to Event ticket sale policy (September 2018)
• Update to Misrepresentation policy (July 2018)
• Verification for election advertising in the United States (May 2018)
• Update to Customer Match policy (October 2018)
• Update to Gambling and games policy (July 2018)
• Update to political content policy (May 2018)
• Financial Services: New restricted financial products policy (June 2018)
• Update to Other restricted businesses policy (July 2018)
• Update to Inappropriate content policy (May 2018)
• Updates to Gambling and games policy (February 2018)
• Updates to Other restricted businesses policy (March 2018)
• Update to Misrepresentation policy (May 2018)
• Healthcare: Addiction services (April 2018)
• Certification for ticket resellers (Feb. 2018)
• Updates to Dangerous products or services policy (June 2018)
• Other restricted businesses: Garage door service businesses in the United States (Jan. 2018)
• Alcohol in Lithuania (Dec. 2017)
• Other restricted businesses: Locksmiths in New York (Sept. 2017)
• Reorganisation of Editorial policies (Nov. 2017)
• Other restricted businesses: Garage door service businesses in California (Nov. 2017)
• Technical requirements: HTML5 ads (Oct. 2017)
• Other restricted businesses: Locksmiths in 15 US states (Nov. 2017)
• Update to Unfair advantage policy (Oct. 2017)
• Misrepresentation: Misleading content (Nov. 2017)
• Other restricted businesses: Locksmiths in 34 US states (Oct. 2017)
• Adult content: Mail-order bride sites (Sept 2017)
• Healthcare: Online pharmacies in Denmark (Sept. 2017)
• Other restricted businesses: Locksmiths in California (July 2017)
• Other restricted businesses: Beta program expansion (June 2017)
• Healthcare update for Czech Republic, Portugal and Slovakia (May 2017)
• Inappropriate content update
• Gambling policy update for Northern Ireland (April 2017)
• Reorganization of Destination Requirements and Editorial policies (March 2017)
• Gambling in Peru (May 2017)
• Alcohol ad serving update (Feb 2017)
• Update for gambling-related ads in France (Feb 2017)
• Other restricted businesses (Feb 2017)
• Gambling and games: Country-specific updates (Jan 2017)
• Healthcare: Clinical trial recruitment in New Zealand (Jan 2017)
• Google Ads API policy update (Jan 2017)
• Ad format policy reorganisation (Nov 2016)
• Other restricted businesses (Nov 2016)
• Updates to our data collection and use in personalised advertising policies
• Ad extensions policy update (September 2016)
• Korea gambling policy update: Aug 2016
• Healthcare content relating to HIV home test kits (Sept 2016)
• Social casino games beta expansion
• Portugal Gambling Policy
• Update to Customer Match policy (June 2016)
• App ads: Change to policy enforcement for apps
• Changes to Gmail Ads content policy
• Social casino games beta program language expansion
• Legal requirements & serving limitations: Local legal requirements
• Important update: Policy for advertising based on interests and location
• Improvements to the Google Ads Policy help centre
• Healthcare: Online pharmacies and pharma manufacturers in Norway and Austria
• Financial services policy update
• Healthcare: Online pharmacy cross-border targeting of Germany
• Gambling-related content: Austrian gambling aggregators
• Misrepresentation of self, product or service: Misleading or unrealistic promotions
• Social casino games beta program
• Dangerous products or services: Guns, knives and other weapons
• Advertising based on interests and location: Divorce and marriage separation
• Healthcare: Clinical trial recruitment in Israel
• Financial Services & Legal Requirements for China
• Irresponsible data collection and use: EU user consent
• Remarketing lists for search ads (RLSA) policy
• Healthcare and medicines: Clinical trial recruitment in Asia-Pacific
• Editorial & professional requirements, and Misrepresentation of self, product or service
• Financial Services: Russia
• Healthcare: India
• Unsupported content: free desktop software
• Social casino games beta program
• Financial services: Korea
• Healthcare – Sri Lanka & Pakistan
• Gambling – UK
• Healthcare and medicines: Russia
• Software principles
• Gambling – UK
• Healthcare and medicines: prescription drug terms
• Third-party policy update coming soon
• Important update: New Google Ads Policy Centre launched today
• Gambling: United Kingdom
• Healthcare: Japan
• Healthcare and medicines: Russia
• Important Update: Changes to Google Ads policies are coming soon
• Alcohol – Thailand
• Illegal products and services: Russia
• Healthcare and medicines: Russia
• Arbitrage
• Adult Content
• Alcohol – Turkey
• Casinos and Gambling: Korea
• Weapons
• Alcohol
• Image ads – Trick to click
• Casinos and gambling: Germany
• Healthcare and medicines
• Unclear billing – WAP devices
• Endangered species
• Display URL
• Editorial standards
• Alcohol
• Trademarks: Country requirements
• Safety and Security: Sale of free items and government services
• Relevance, Clarity and Accuracy: Phone Numbers in Ad Text
• Adult sexual services
• Consumer advisories
• Healthcare and medicines: Australia & New Zealand
• Casinos and gambling: Poland
• Financial services
• Casinos and Gambling
• Illegal products and services: Sex products in Thailand
• Affiliate spam
• Software principles
• Arbitrage
• Relevance, clarity, and accuracy
• Advertiser claims: Calls to action
• Abortion: Hungary
• Casinos and gambling: Austria
• Alcohol: Russia
• Image ads: Trick to click
• Image ads: Mimicry
• Illegal products and services: Taiwan immigration ads
• Casinos and gambling: Brick and mortar casinos
• Financial Services: Singapore
• Traffic Devices: France
• Sale of free items and official services
• Financial services: Vehicle service contracts
• Double serving
• Healthcare and medicines: France
• Abortion: Russia and Ukraine
• Advertiser claims
• Fake documents
• User safety
• Abortion: Austria
• Healthcare and medicines: Poland, Ireland, and Germany
• Information harvesting
• Financial services
• User safety
• Casinos and gambling: Denmark
• User safety: Mortgages and foreclosures
• Casinos and gambling: Spain
• Healthcare and Medicines
• Illegal products and services: Burmese jadeite and rubies
• Political advertising
• Adult sexual services: Mail-order brides
• User safety: Short-term loans
• Tobacco Products
• Weapons
• Spam techniques
• Solicitation of Funds
• Fireworks: Sparklers
• Software Principles
• Health Care and Medicines: Birth control and STDs: India
• Abortion
• Expandable Ads
• Infant Food Products: India
• Health Care and Medicines: Birth control and STDs
• Malware
• Google Ads Policy Centre: A new look and layout
• Advertiser Claims
• Third-Party Ad Serving Borders
• Image Ads: Animated Features
• Hacking
• Health Care and Medicines: HIV tests, HGH, DHEA, Melatonin
• Academic Aids
• Comparison Shopping and Travel Aggregation
• Information Harvesting
• Unacceptable Business practices
• Casinos and Gambling: Russia
• Casinos and Gambling: South Africa, Mexico, Hungary
• Inaccurate and Unclear Ads
• Social Interaction Incentives
• Inappropriate Language
• Health Care and Medicines: Clinical Trials
• Phone Eavesdropping
• Health Care and Medicines
• Hong Kong Miracle Cures
• Thailand Solicitation of Funds
• Webspam, AdSpam, and Webmaster Guideline Violations
• Prices, Discounts, and Free Offers
• Abortion
• Drugs and Drug Paraphernalia
• Casinos and Gambling
• Heath Care and Medicines
• Adult-Themed Ads and Sites in Korea
• Adult Content: Ukraine
• Alcohol
• User Safety
• "Anti" and violence
• Unacceptable Business Practices
• Health Care and Medicines
• Health care and medicines
• Unacceptable Business Practices
• Unacceptable Business Practices
• Miracle Cures
• Traffic Devices
• Gambling
• Hacking
• Abortion
• “Anti” and Violence
• Implied Affiliation