Transparency and Privacy

    Advertising shouldn't violate users' trust or privacy.

Transparency and privacy are core company principles that you'll see in our software principles and privacy principles. Users should know when they're looking at an ad, and they should be able to easily find out who's behind it. We strive to be open and honest with our users, and we expect advertisers to do the same. Similarly, we expect all advertisers and publishers to respect users' personal information, by adhering to strong standards of disclosure, choice, responsibility, and user benefit. To ensure the ads we show don't violate users' trust and privacy, we've developed the following advertising policies around transparency and privacy: