Google Ads API Basic Access Application

Product Overview
If you already submitted and have a pending Basic Access application for your Google Ads API developer token, then you can complete brand verification for your Google Cloud project to expedite the review process.

To complete this application, you will need to provide detailed answers and documentation regarding your API tool's design. Please have these ready before starting to ensure your application can be processed.

Take your time to answer each question thoroughly. Applications are typically reviewed within five business days, though complex requests may take a little longer.

Before proceeding, navigate to your API Center and ensure the following:
  • Your information is correct and your company's website URL is functioning. If the website is not live, Google might not be able to process your application.
  • The API contact email you provide leads to a regularly monitored inbox. It may be necessary to contact you during the review process for clarifications. If you can't be reached, Google might not continue with your application.

* Required field

1. My API contact email in the API Center is accurate and up-to-date. *
Please keep this email up-to-date. We use it to send critical updates and notices about your API access. Note that failure to respond to policy notices could eventually impact your token access.
Note that this is different from your alphanumeric project ID. Learn how to find your project number.

Please enter a valid Google Cloud project number.

Please enter a valid Google Ads manager account (MCC) ID.

Provide an active email address or email group alias for the application review team to reach out to you. An email address on your company's domain is preferred (e.g. info@company.com or google-ads-api@company.com).
Example: email@company.com
5. Do you have an ongoing relationship with a representative at Google? *
Example: email@google.com
You can view sample design documents here.
9. Who will have access to the Google Ads API tool you are creating? *
10. Do you plan to use your Google Ads API token with a tool developed by someone else? *
Add additional field
11. Do you plan to use your token for App Conversion Tracking and Remarketing API? *
Please enter a valid Google Play Store or App Store URL.
Note that a developer token approved for App Conversion Tracking and Remarketing API is not approved for other Google Ads API capabilities, such as reporting and campaign management functionalities. If you plan to also use other Google Ads API capabilities, then you will need to create a separate Manager account and apply for an additional token.
If your tool supports multiple campaign types, separate them with commas (e.g. Search, Performance Max, Display).
13. Which of the following Google Ads capabilities does your tool provide?  *
I acknowledge that all the information above is accurate. *
I accept the Terms and Conditions and acknowledge that my information will be used in accordance with Google’s Privacy Policy. *
https://myaccount.google.com/privacypolicy?hl=$0
Some account and system information will be sent to Google, and support calls and chats may be recorded. We will use this information to improve support quality and training, to help address technical issues, and to improve our products and services, subject to our Privacy Policy and Terms of Service. Translation services may be used in chats and email.
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