India election ads verification

Google requires verification for advertisers who want to run election ads in India. This verification is required for all ad formats and extensions. Learn more about verification for election advertising in India.

The form below is the first step of the verification process. With the information you provide, Google will verify your eligibility to run election ads in India.

Important: 
  • Each account only needs to complete this verification once.
  • If you’re an agency or someone who manages multiple Google Ads accounts, each account planning to run election ads will need to apply for verification.​
Note: If you are an agency or someone who manages multiple Google Ads accounts, please do not enter the customer ID for your Google Ads Manager Account. Please enter the customer ID for the individual account you manage that is applying for verification. Learn how to find your Google Ads customer ID
Please enter a valid Google Ads customer ID ex. 123-456-7890
To be verified as a political party, the “Account type” selected for your Google Ads payment profile must be “Business.” Learn more.
 
When you choose to verify as a political party, all ads in your Google Ads account will be classified as election ads and your ads will need to comply with Google Ads’ policy for election ads in India, which requires that you also submit a pre-certificate for every election ad you want to run.
To be verified as a business, the “Account type” selected for your Google Ads payment profile must be “Business.” Learn more.
To be verified as a non-profit organisation, the “Account type” selected for your Google Ads payment profile must be “Business.” Learn more.
To be verified as an individual, the “Account type” selected for your Google Ads payment profile must be “Individual.” Learn more.
 
When you choose to verify as a political candidate, all ads in your Google Ads account will be classified as election ads and your ads will need to comply with Google Ads’ policy for election ads in India, which requires that you also submit a pre-certificate for every election ad you want to run.
Provide an email address where Google can reach you.
You must be an authorized representative for your political party in order to complete the two steps of this verification process. If applicable, an authorized representative can also be a representative of the agency representing the political party. You’ll also need access to the political party’s Google Ads account.
This must exactly match the political party’s name in the political party registration document you submit below, including any capitalization and punctuation. Note that this name will be visible in your election ad’s “Paid for by” disclosure, as well as in the Political Advertising transparency report and the political ads library. Learn more
You must submit a political party registration document.
  • Acceptable documents include a Registration Certificate or founding documents of the political party. 
  • We accept only png, jpeg, pdf, and tiff formats. Please ensure that the file size of your document is less than 15MB. If the file size exceeds 15MB, you can reduce the scan dpi of the document to minimize the size and then upload. Make sure that the content in the document is readable and clear.
You must submit an NOC. 
  • The NOC must be on the letterhead of the political party authorizing you, or if applicable, your agency, to run election ads on behalf of the political party. 
  • The political party’s name in the NOC must exactly match the name in the political party registration document you submit, including any capitalization and punctuation.
  • The authorized name on the NOC must exactly match the full name of the authorized representative entered above, or if applicable, the name of the agency representing the political party. If the authorized name on the NOC is that of an agency, this name must exactly match the name in the Google Ads payment profile associated with the Google Ads customer ID you entered above.
  • We accept only png, jpeg, pdf, and tiff formats. Please ensure that the file size of your NOC is less than 10MB. If the file size exceeds 10MB, you can reduce the scan dpi of the NOC to minimize the size and then upload. Make sure that the content in the NOC is readable and clear.
You must be an authorized representative of your business in order to complete the verification process. To be an authorized representative, you need to be a full-time employee of the business, or if applicable, a representative of the agency representing the business.
This must exactly match the name on the business registration document you submit below, including any capitalization and punctuation. Note that this name will be visible in your election ad’s “Paid for by” disclosure, as well as in the Political Advertising transparency report and the political ads library. Learn more
This is the Corporate Identification Number (CIN), which is a unique alphanumeric number issued by the Registrar of Companies (ROC) to companies incorporated in India. This must exactly match the CIN on the business registration document you submit below.
You must submit a business registration document.
  • Acceptable documents include your business’s certificate of incorporation, society registration document, trust deed, or partnership deed or agreement. 
  • We accept only png, jpeg, pdf, and tiff formats. Please ensure that the file size of your document is less than 15MB. If the file size exceeds 15MB, you can reduce the scan dpi of the document to minimize the size and then upload. Make sure that the content in the document is readable and clear.
This must exactly match the name on the proof of address document you submit below, including any capitalization and punctuation. Note that this name will be visible in your election ad’s “Paid for by” disclosure, as well as in the Political Advertising transparency report and the political ads library. Learn more
Provide the full address of your business. This must match the address on the proof of address document you submit below.
You must submit a document showing proof of address. 
  • Acceptable documents include a utility bill, or a bank or credit card statement in the name of the business. It must be dated within the last 1 year.
  • We accept only png, jpeg, pdf, and tiff formats. Please ensure that the file size of your document is less than 15MB. If the file size exceeds 15MB, you can reduce the scan dpi of the document to minimize the size and then upload. Make sure that the content in the document is readable and clear.
You must be an authorized representative of your nonprofit organization in order to complete the verification process. To be an authorized representative, you need to be a full-time employee of the organization, or if applicable, a representative of the agency representing the organization.
State the purpose or mission of your nonprofit organization.
This must exactly match the name on the proof of address document you submit below, including any capitalization and punctuation. Note that this name will be visible in your election ad’s “Paid for by” disclosure, as well as in the Political Advertising transparency report and the political ads library. Learn more
Provide the full address of your nonprofit organization. This must match the address on the proof of address document you submit below.
You must submit a document showing proof of address.
  • Acceptable documents include a registration document, utility bill, or a bank or credit card statement in the name of the nonprofit organization. It must be dated within the last 1 year.
  • We accept only png, jpeg, pdf, and tiff formats. Please ensure that the file size of your pre-certificate is less than 15MB. If the file size exceeds 15MB, you can reduce the scan dpi of the pre-certificate to minimize the size and then upload. Make sure that the content in the pre-certificate is readable and clear.
This name must exactly match the name in your Google Ads payment profile (which you can view in the “Settings” page for “Billing & payments”). It must also exactly match the name shown on the government-issued photo ID you’ll submit during the identity verification process, including any capitalization and punctuation. Note that this name will be visible in your election ad’s “Paid for by” disclosure, as well as in the Political Advertising transparency report and the political ads library. Learn more
1. Accepting the Agreement

You represent and warrant that all information you have provided to Google India Pvt Ltd  (“Google”) is accurate, and that you are authorized to accept these terms (the “Agreement”) on behalf of the organization or individual named above (the “Advertiser” or “You”). If you do not have the requisite authority, you may not accept the Agreement on behalf of the Advertiser.

The Agreement, in addition to any other Google advertising terms You have accepted, governs Your purchase of election ads through Google.  In the event of an inconsistency between the Agreement and other Google advertising terms, the Agreement shall control.

2. Your Responsibilities

You represent and warrant that the Advertiser has obtained all necessary rights and, under all applicable laws, is permitted to purchase and run election ads.  You represent and warrant that each election ad You run has been pre-approved by the Election Commission of India (“ECI”) or by an authority authorized by the ECI to approve election ads, and that you have a valid pre-certificate for each election ad that You run.

If the Advertiser is an organization, if the Advertiser’s Authorized Representative leaves the organization or ceases to be eligible, the Advertiser must immediately provide Google with a new eligible Authorized Representative.  You affirm that if the Advertiser is an organization, that the organization is based in India.

At any time, Google may require You to provide additional information in order to verify Your eligibility to run election ads.  Your verification will periodically expire, and in order to continue running election ads, You will need to complete the verification process again.

If Google or its affiliates, in their sole discretion, determine that You have provided false information as part of the verification process, that You have violated Google’s Political content policy, or that You are ineligible to run election ads for any other reason, Your verification will be revoked, and Your advertising account may be suspended.

3. Paid-for-By Disclosures

Where possible, Google will include disclosures in Your election ads stating that they were paid for by the Advertiser.  You hereby consent that these disclosures may appear either in the body of the ad creative itself, or may be linked from an icon associated with the ad.

In the event that Google is unable to render a disclosure, You must include a disclosure in Your own ad creatives in compliance with any instructions provided by Google policy or Google representatives.

For purposes of clarification, none of the disclosures made pursuant to this Agreement in any way exempt You from compliance with all applicable laws, including but not limited to any disclosure requirements therein.

4. Publication of Information

You authorize Google and its affiliates to publish information about You and Your election ads and campaigns, including but not limited to Your verification status, Your spend, Your ad creatives, Your targeting settings, the reach of Your ads, the number of impressions Your ads receive, the dates Your ads served, and the policy enforcement status of Your ads.  You acknowledge that this information will appear in a publicly available transparency report and election ads library, and that Google and its affiliates may make it publicly accessible and available for download.  Information about any ad or ad campaign that serves on or after February 1, 2019 is subject to inclusion, even if You complete the verification process on a later date.  Google may also make other information related to Your purchase of election ads publicly available as required under applicable local laws, or share information with government agencies (including the ECI) upon receipt of a lawful request.  Google has no obligation to provide notice in advance of publication of any information related to Your election ads, or sharing information in response to a valid lawful request.  Google will retain information about Your election ads as necessary to publish the transparency report, election ads library, and meet its other disclosure obligations.  GOOGLE WILL PUBLISH ELECTION ADS INFORMATION “AS IS,” “AS AVAILABLE,” AND “WITH ALL FAULTS,” AND DOES NOT MAKE ANY GUARANTEE IN CONNECTION WITH THE ACCURACY OF INFORMATION INCLUDED IN ITS DISCLOSURES.  GOOGLE MAKES NO PROMISE TO INFORM ADVERTISERS OR USERS OF DEFECTS OR ERRORS.

5. Updates and Termination

Google may make non-material changes to this Agreement at any time without notice, but Google will provide notice of any material changes to this Agreement.  Changes will be effective immediately upon notice.  Either party may terminate this Agreement at any time with notice to the other party, but (i) sections 1 and 4 will survive termination, (ii) You must not run any further election ads after termination, and (iii) Your Google advertising terms will remain in force.
1. Accepting the Agreement

You represent and warrant that all information you have provided to Google India Pvt Ltd  (“Google”) is accurate, and that you are authorized to accept these terms (the “Agreement”) on behalf of the organization or individual named above (the “Advertiser” or “You”). If you do not have the requisite authority, you may not accept the Agreement on behalf of the Advertiser.

The Agreement, in addition to any other Google advertising terms You have accepted, governs Your purchase of election ads through Google.  In the event of an inconsistency between the Agreement and other Google advertising terms, the Agreement shall control.

2. Your Responsibilities

You represent and warrant that the Advertiser has obtained all necessary rights and, under all applicable laws, is permitted to purchase and run election ads.  You represent and warrant that each election ad You run has been pre-approved by the Election Commission of India (“ECI”) or by an authority authorized by the ECI to approve election ads, and that you have a valid pre-certificate for each election ad that You run.

If the Advertiser is an organization, if the Advertiser’s Authorized Representative leaves the organization or ceases to be eligible, the Advertiser must immediately provide Google with a new eligible Authorized Representative.  You affirm that if the Advertiser is an organization, that the organization is based in India.

At any time, Google may require You to provide additional information in order to verify Your eligibility to run election ads.  Your verification will periodically expire, and in order to continue running election ads, You will need to complete the verification process again.

If Google or its affiliates, in their sole discretion, determine that You have provided false information as part of the verification process, that You have violated Google’s Political content policy, or that You are ineligible to run election ads for any other reason, Your verification will be revoked, and Your advertising account may be suspended.

3. Paid-for-By Disclosures

Where possible, Google will include disclosures in Your election ads stating that they were paid for by the Advertiser.  You hereby consent that these disclosures may appear either in the body of the ad creative itself, or may be linked from an icon associated with the ad.

In the event that Google is unable to render a disclosure, You must include a disclosure in Your own ad creatives in compliance with any instructions provided by Google policy or Google representatives.

For purposes of clarification, none of the disclosures made pursuant to this Agreement in any way exempt You from compliance with all applicable laws, including but not limited to any disclosure requirements therein.

4. Publication of Information

You authorize Google and its affiliates to publish information about You and Your election ads and campaigns, including but not limited to Your verification status, Your spend, Your ad creatives, Your targeting settings, the reach of Your ads, the number of impressions Your ads receive, the dates Your ads served, and the policy enforcement status of Your ads.  You acknowledge that this information will appear in a publicly available transparency report and election ads library, and that Google and its affiliates may make it publicly accessible and available for download.  Information about any ad or ad campaign that serves on or after February 1, 2019 is subject to inclusion, even if You complete the verification process on a later date.  Google may also make other information related to Your purchase of election ads publicly available as required under applicable local laws, or share information with government agencies (including the ECI) upon receipt of a lawful request.  Google has no obligation to provide notice in advance of publication of any information related to Your election ads, or sharing information in response to a valid lawful request.  Google will retain information about Your election ads as necessary to publish the transparency report, election ads library, and meet its other disclosure obligations.  GOOGLE WILL PUBLISH ELECTION ADS INFORMATION “AS IS,” “AS AVAILABLE,” AND “WITH ALL FAULTS,” AND DOES NOT MAKE ANY GUARANTEE IN CONNECTION WITH THE ACCURACY OF INFORMATION INCLUDED IN ITS DISCLOSURES.  GOOGLE MAKES NO PROMISE TO INFORM ADVERTISERS OR USERS OF DEFECTS OR ERRORS.

5. Updates and Termination

Google may make non-material changes to this Agreement at any time without notice, but Google will provide notice of any material changes to this Agreement.  Changes will be effective immediately upon notice.  Either party may terminate this Agreement at any time with notice to the other party, but (i) sections 1 and 4 will survive termination, (ii) You must not run any further election ads after termination, and (iii) Your Google advertising terms will remain in force.
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