Business Operations Verification Appeal

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Your Google ads account has been suspended as you failed to comply with the requirements for Business operations verification. If you would like to appeal this decision, please fill out the form below. 

The form contains questions related to your Google Ads Account, the business that represents your Google Ads Account, types of services you offer, your business model and practices, and relationships with advertised brands or third parties, if applicable. Make sure the information you provide is complete and accurate. The estimated time to complete the appeal process is 20 to 30 minutes.

Please do not share any sensitive personally identifiable information (e.g. individual SSN, driver’s license)  or business identifiers that are not requested (e.g. tax ID) in the verification form.

Your DV360 Advertiser has been suspended for circumventing our systems. If you would like to appeal this decision, please respond to the business operations verification questions below. 

The form contains questions related to your DV360 Advertiser ID, the business that represents your DV360 Advertiser ID, types of services you offer, your business model and practices, and relationships with advertised brands or third parties, if applicable. Make sure the information you provide is complete and accurate. The estimated time to complete the appeal process is 20 to 30 minutes.

Please do not share any sensitive personally identifiable information (e.g. individual SSN, driver’s license)  or business identifiers that are not requested (e.g. tax ID).

Please note that we understand that there is a possibility this advertiser may be belonging to an agency and not the direct contact that we have reached out to, in such a scenario please answer these questions with reference to the agency to which this advertiser belongs.

Initial Questions

If representing an agency, please specify the agency website
The following questions are about the Company and the Website you have specified in the “Initial Questions” section above.
Example: Company XYZ is an advertising agency that provides marketing services for insurance companies.
E.g. registered as a legal business entity with a government or government agency
Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID
Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID
If you don’t operate under any other names, please write “N/A” in the field above.
10. Is the Company the end provider of the products/services advertised via the Website? *
Note: End providers of product/service typically manage fulfillment and/or post sales support for customers; lead generators, affiliates, or any intermediary that does not own fulfillment or post sales support are not considered as end products/services providers.
You specified the Company does not provide the products/services advertised. What type of relationship does the Company have with the end products/services provider? *
Note: If you have previously provided this company's information in this questionnaire, please provide only the name, if no additional details are required.
11. How is the Company compensated for the advertising they provide using the Website? Please select all that apply. *
12. The Company’s advertising with the Website is best described as: *
Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID
Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID
Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID
Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID
13. For the product/service advertised via the Website, which parts of the sales funnel does the Company handle? Which parts does another business handle? *
The CompanyAnother BusinessThe Company + Another BusinessN/A
Awareness or Brand Marketing
Lead Generation
Lead Qualification
Sales or Lead Conversion
Product/Service Fulfilment
Post Sale Support
15. What communication channels could a consumer use to interact with the Website? *
The CompanyAnother BusinessThe Company + Another BusinessN/A
In person
Phone
Webform
Online Chat
Email
17. What licenses or certifications are required to provide the products/services advertised using the Website? *
Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID

Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID 

18. If you answered that the Company has relationships with other businesses, can you provide one of the following as proof of the relationship? *
Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID
Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID
Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID
Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID
Please do not include sensitive PII (e.g. SSN, driver license) or business identifiers such as tax ID
20. How many people are employed by the Company? (excluding temporary workers and/or contractors) *
22. Are you the primary contact who can answer questions on the Company's business practices and associated business relationships. *

Thank you for submitting the business operations appeal form. The information you provide to us will be used to verify your Google Ads account and is governed by our privacy policy

We will reach out if we need additional information.

8. Has your business changed names in the past 5 years? *
10. Has your business changed ownership in the past 5 years? *
12. Has your business changed makeup/acquired another business' operations in the past 5 years? *
16. Is the Company the end provider of the products/services advertised via the Website?   Note: End providers of product/service typically manage fulfillment and/or post sales support for customers; lead generators, affiliates, or any intermediary that does not own fulfillment or post sales support are not considered as end products/services providers. *
You specified the Company does not provide the products/services advertised. What type of relationship does the Company have with the end products/services provider? *
Note: If you have previously provided this company's information in this questionnaire, please provide only the name, if no additional details are required.
17. How is the Company compensated for the advertising they provide using the Website? Please select all that apply. *
18. The Company’s advertising with the Website is best described as: *
Please do not include sensitive PII (e.g. SSN, driver license) or business  identifiers government such as tax ID
19. For the product/service advertised via the Website, which parts of the sales funnel does the Company handle? Which parts does another business handle? *
The CompanyAnother BusinessThe Company + Another BusinessN/A
Awareness or Brand Marketing
Lead Generation
Lead Qualification
Sales or Lead Conversion
Product/Service Fulfilment
Post Sale Support
21. What licenses or certifications are required to provide the products/services advertised using the Website? *
Please do not include sensitive PII (e.g. SSN, driver license) or business  identifiers government such as tax ID
Please do not include sensitive PII (e.g. SSN, driver license) or business  identifiers government such as tax ID
22. If you answered that the Company has relationships with other businesses, can you provide one of the following as proof of the relationship? *
Please do not include sensitive PII (e.g. SSN, driver license) or business  identifiers government such as tax ID
Please do not include sensitive PII (e.g. SSN, driver license) or business  identifiers government such as tax ID
Please do not include sensitive PII (e.g. SSN, driver license) or business  identifiers government such as tax ID
Please do not include sensitive PII (e.g. SSN, driver license) or business  identifiers government such as tax ID
23. Do you build creatives for all your clients / clients in question? *
(Role can be : Creating ads, an agency under you, data optimization, content creation, big and optimization, campaign features setting  like targeting and bidding etc)
Please do not include sensitive PII (e.g. SSN, driver license) or business  identifiers government such as tax ID
26. How many people are employed by the Company? (excluding temporary workers and/or contractors) *
29. Are you the primary contact who can answer questions on the Company's business practices and associated business relationships. *
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