Updates to Misrepresentation policy (August 2020)

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In August 2020, we will rename and reorganise our misrepresentation policies for improved readability and understanding. Certain policy actions and corresponding messaging to Google advertisers will include updated policy names. These changes, however, will not impact what is currently restricted or prohibited per our policies.

Examples of what’s changing

“Missing Information” policy will be renamed to “Dishonest pricing practices” to cover ads that have misleading pricing practices or unclear payment models. The policy guidelines related to solicitation of funds and tax exempt status for political organisations and charities that was previously under the Missing Information policy will be enforced under our “Solicitation of Funds” policy going forward. 

Multiple policy guidelines related to “Unreliable claims”, “Misleading ad design” and “Manipulated media” that are currently enforced under the “Misleading Content” policy will become independent policies within the Misrepresentation policy category for improved advertiser messaging. The "Misleading content" policy will be renamed to "Misleading representation".

“Business name requirements” will become a new policy under Editorial. We will continue to enforce inaccurate and misleading business names under the “Misleading representation” policy.


(Posted in August, 2020)



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