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From July 2020, Google will require advertisers who are engaged in the promotion of financial services in the UK to complete the Business Operations Verification programme when requested by Google.
Advertisers will be asked to provide information about their business operations. This includes, but is not limited to, their business model, services offered by the advertiser and their relationships with advertised brands or third parties.
Advertisers will be notified individually and given 21 days to submit the verification form. Failure to fully complete the verification programme will result in account suspension, with a 7-day notice period issued to the advertiser.
(Posted June 2020)