How to complete advertiser identity verification

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If you're selected to undergo advertiser identity verification, you'll get an email and an in-account notification with instructions. Only accounts requested to verify can be submitted at this time. All other requests will be rejected.

If you intend to run election ads, you must complete election ads verification instead. Accounts that have only completed advertiser identity verification will not be able to run election ads.

The initial verification email will be sent to all Google Ads users of affected accounts, or parent manager account(s), if applicable.

The steps required to complete advertiser identity verification for certain Google Ads accounts may differ, depending on your account structure, your billing setup, and if you're advertising on behalf of an organization or individual.

Select one of the following for detailed instructions. If you’re unsure which one applies to you, learn how to check your payments setup.

I'm an advertiser, representing myself or my organization

My Google Ads account is set up with automatic/manual payments

Important

  • You only need to complete advertiser identity verification for the Google Ads accounts listed in the notification email requesting you start the verification process.
  • If you're required to submit identity documents, this action must be completed by the admin on the payments profile.
  • You will have 30 days to submit documentation for verification. If you do not submit documentation within this time, your account will be paused. For more information, see our Advertiser identity verification and ad disclosures FAQ.

Before you start

The email notification and in-account notification you receive will detail the steps you must complete to verify your identity for each Google Ads account.

If you are promoting an organization:

  1. Your “Account type" in your Google Ads payments profile must be “Organization” before submitting your information.

    You can check your “Account type” in your Google Ads payments profile via the “Settings” page for “Billing & Payments”. If your “Account type” is “Individual”, but you need to verify as an organization (or vice versa), contact us before starting the verification process.

  2. You will be asked to submit registration documents that include your organization’s legal name and location. Accepted documents by location are listed here. This name and location will be displayed in a disclosure on any ads you run. Learn more about ad disclosures
  3. A Google Ads admin must start the verification process. An admin of the payments profile paying for the ads may need to submit documents to finish verification. Learn more about payments users

If you are promoting yourself as an individual:

  1. The “Account type” in your Google Ads payments profile must be “Individual” before submitting your information.

    You can check your “Account type” in your Google Ads payments profile via the “Settings” page for “Billing & Payments”. If your “Account type” is “Individual”, but you need to verify as an organization (or vice versa), contact us before starting the verification process.

  2. You must submit documents to verify your identity. Your payments profile name must match your identity documents. Acceptable documents by location are listed here. The name and location on your identity documents will be displayed in a disclosure on any ads you run. Learn more about ad disclosures

How to complete

  1. Click Get Started in the email or the in-account notification. This will open the "Billing Settings" page in your Google Ads account.
  2. In the "Identity verification" section, click Get Started. This will open a pop up to consent to show the name and location that will be shown on the ad disclosures. Click Agree and continue. If you’re not a Google Ads admin, you must contact an admin on the account to start verification.
  3. You’ll be asked to verify your identity. Review and upload required documents, then click Submit. Only a Payments admin can submit documents.

Note:

  • If you are not a payments admin, you’ll have the option to send an email notification to the payments admin(s) on the account to ask them to finish verification following the steps outlined in this section.
  • The name and location on the payments profile must match exactly your name and location on any documents you submit. If the name doesn’t match, make sure to edit your payments profile name by clicking on the pencil icon next to your business name.
  • If you don’t have edit access, you’ll need to contact us to request a business name update.

Google will review your application and send you an email notification about your advertiser identity verification status within 3-5 business days. You can check your verification status in "Settings" under "Billing & Payments" in your Google Ads account.

My Google Ads account is set up with monthly invoicing

Important

  • You only need to complete advertiser identity verification for the Google Ads accounts listed in the notification email requesting you start the verification process.
  • You will have 30 days to approve the use of your legal name and location. If you do not complete verification within this time, your account will be paused. For more information, see our Advertiser identity verification and ad disclosures FAQ.

Before you start

As your information has already been verified during the credit line creation process, you are not required to submit any additional information or documentation.

The email notification and in-account notification you receive will detail the steps required to approve the use of your legal name and location for each Google Ads account. This will be the name and location listed on your payments profile. If your payments profile information is not up-to-date, contact us before starting verification.

An admin on the Google Ads account must confirm the name and location on the ad disclosures.

How to complete

  1. Click Get Started in the email or the in-account notification. This will open the "Billing Settings" page in your Google Ads account.
  2. In the "Identity verification" section, click Get Started. This will open a pop up to confirm the name and location that will be shown on the ad disclosures.
  3. Click Confirm.

Note: If you are not an admin on the Google Ads account, you must contact an admin to start verification. Learn more about account access levels here.

You will receive a confirmation email that your identity has been verified. The name and location on your payments profile will be displayed in a disclosure on any ads you run. Learn more about transparency and ad disclosures

I am an agency or third party, advertising on behalf of an organization or individual

The agency or third party I represent owns the payments profile associated with the Google Ads account

Important

  • If you pay for Google Ads accounts for multiple organizations or individuals, you will need to complete verification step 1 separately for each identified account.
  • You only need to complete advertiser identity verification for the accounts listed in the notification email requesting you start the verification process.
  • You must be an authorized representative to complete verification on behalf of an organization or individual.
  • You will have 30 days to submit documentation for verification, and 30 days to complete the process. If you do not submit documentation within this time, your account will be paused. Learn more about advertiser identity verification

Google may verify your identity through a two step process. Step 1 will collect information about your client. Step 2 will collect information about you as an agency.

Before you start

Verify that the “Account type” in your Google Ads payments profile is set as “Organization” before submitting your information.

You can check your “Account type” in your Google Ads payments profile via the “Settings” page for “Billing & Payments”. If your “Account type” is “Individual”, contact us before starting the verification process.

How to complete

  1. Click Get Started in the email or the in-account notification. This will open the “Billing Settings” page in your Google Ads account.
  2. In the Identity verification section, you must click on “I run ads for someone else” to verify your client’s name. Do not click on “Get started”.
  3. You’ll be asked to consent to ad disclosures. Click Agree.
  4. You’ll then be redirected to the Help Center form to complete verification.

Note: If you are not an admin on the Google Ads account, you must contact an admin to start verification. Learn how.

Step 1: Complete the help center form, submitting all requested information and documentation on behalf of the advertiser you represent

  1. The location selected must be where the advertiser you represent is registered in, and match the documentation you submit. This location will be displayed in a disclosure on any ads the advertiser runs. Learn more about transparency and ad disclosures
  2. The name submitted as the advertiser name must be the advertiser you are representing, not the name of your agency, and must exactly match their legal documents submitted through the form. This name will be displayed in a disclosure on any ads run from the Google Ads account.
  3. The registration documents submitted must note the name and location of the advertiser you represent. Acceptable documents by location are listed here.
  4. Google will review your application and send you an email notification about your step 1 verification status within 3-5 business days.

Once step 1 is successfully completed, you may be asked to complete step 2 via email and in-account notification (at the top of your Google Ads account).

Step 2: Complete the in-account identity check, submitting all requested information and documentation, including ID, for the authorized representative and for your agency

Note:

  • Step 2 verifies the agency information on the payments profile linked to the Google Ads account.
  • If you are required to submit identity documents, this must be completed by an admin on the payments profile. Learn more about payments users
  • A payments admin must submit a government-issued photo ID. Acceptable documents by location are listed here.
  • All collected information is handled according to our privacy and security policies described in the Google Safety Center.
  • This step is only required once for each payments profile and must be completed by the payments profile admin.
  • Google Ads accounts billed on monthly invoicing are exempt from step 2.
  1. Click Get Started in the email or the in-account notification. This will open the Billing Settings page in your Google Ads account.
  2. In the "Identity verification" section, click Get Started. This will open a pop up requesting you verify the identity of your agency. If you’re not a Google Ads admin, you must contact an admin on the account to start verification.
  3. An admin on the payments profile must review and upload registration documents for your agency. Acceptable documents by location are listed here.
  4. Click Submit.

Note:

  • If you are not a payments admin, you’ll have the option to send an email notification to the payments admin(s) on the account to ask them to complete verification following the steps outlined in this section.
  • The legal name and location on the payments profile must match the legal name and location on any documents you submit. If the name doesn’t match, edit your payments profile name by clicking on the pencil icon next to your business name to make the change.
  • If you don’t have edit access, you’ll need to contact us to request a business name update.

Google will review your application and send you an email notification about your step 2 verification status within 3-5 business days. You can check your verification status in "Settings" under "Billing & Payments" in your Google Ads account.

My client owns the payments profile associated with the Google Ads account

Important

  • If you’re an agency running ads for someone else but your client is paying for their own ads, your client should complete verification. In your Google Ads account, you must click on “Get started” rather than “I’m running Ads for someone else”.
  • Advertiser identity verification can only be completed for the Google Ads accounts listed in the notification email requesting you start the verification process.
  • Your client will have 30 days to submit documentation for advertiser identity verification. If they do not submit documentation within this time, the account will be paused. For more information, see our Advertiser identity verification and ad disclosures FAQ.

How to complete

Your client must follow the instructions in the section "I’m an advertiser, representing myself or my organization". If they don’t have access to the Google Ads account, you’ll need to start verification within the Ads account on their behalf. An admin on the payments profile will then be asked by email to submit documents on Google Payments Center to finish verification.

I have a Google Ad Grants account

Important

  • If you have multiple Google Ad Grants accounts you will need to complete the steps outlined below for each account.
  • You only need to complete advertiser identity verification for the accounts listed in the notification email requesting you start the verification process.
  • You must be an authorized representative to complete verification on behalf of an organization or individual.
  • You will have 30 days to submit documentation for verification. If you do not submit documentation within this time, your account will be paused. Learn more about advertiser identity verification

The email notification and in-account notification you receive will detail the steps you must complete to verify your identity for each Google Ads account.

How to complete

  • Click Get Started in the email or the in-account notification. This will open the "Billing Settings" page in your Google Ads account.
  • In the Identity verification section, you must click on “I run ads for someone else” to verify your client’s name. Do not click on “Get started”.
  • You’ll be asked to consent to ad disclosures. Click Agree.
  • You’ll then be redirected to the help center form to complete verification.
Note: If you are not an admin on the Google Ads account, you must contact an admin to start verification. Learn how.

Complete the form, submitting all requested information and documentation on behalf of the organization you represent

  1. The name submitted as the advertiser name must be the grantee you are representing. This name will be displayed in a disclosure on any ads run from the Google Ads account. Learn more about transparency and ad disclosures
  2. The location selected must be where the grantee you represent is registered in, and match the documentation you submit. This location will be displayed in a disclosure on any ads the advertiser runs.
  3. The registration documents submitted must note the name and location of the advertiser you represent. Acceptable documents by location are listed here.
  4. Google will review your application and send you an email notification about your verification status within 3-5 business days. You can check your verification status in "Settings" under "Billing & Payments" in your Google Ads account.

Remember

Ads run by advertisers who complete advertiser identity verification will display the name (or the name of the organization you represent) and location provided during the verification process in a disclosure that is automatically generated by Google. Learn more about advertiser transparency and disclosures

Need help?

If you have questions about our policies, contact us.

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