How to complete identity verification

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Identity Verification

Advertisers selected to undergo the advertiser verification program, will get an email and an in-account notification with instructions to start the verification process. Once you have successfully completed verification, Google will make information about your Google Ads account and ad campaigns publicly available via ads disclosures and the Ads Transparency Center. Learn more about our transparency policy.

If you are given a deadline to complete the verification, you will have 30 days from the day you have received the email or in-account notification to start the “About your business” section. After that section is completed, you will be presented with additional steps needed to complete the verification program. The next steps will be customized based on your account structure, billing setup, and if you’re advertising on behalf of an organization or individual. You may also be required to verify your business operations.

Please note that once started, you will be given 30 days to successfully complete this verification and all other requested verifications which may include verifying your business operations, if applicable. Failure to complete the verification program after 30 days will result in account pausing.

If you are not given a deadline to complete the verification

You will follow the same steps as above to start the “About your business” section. After that section is completed, you will be presented with additional steps needed to complete the verification program. The next steps will be customized based on your account structure, billing setup, and if you’re advertising on behalf of an organization or individual. You may also be required to verify your business operations.

Your account will not be paused if you did not start the verification or if you had failed the requirements of the verification program.

Note:

  • Identity verification must be completed by an admin of the Google Ads account and/or the payments profile paying for the ads. Details for who can complete is listed below for each customer type.
  • A subset of users may qualify to voluntarily submit their identity verification in bulk. If you qualify, you will be notified in the Google Ads account during the identity verification step.
  • As an additional layer of protection for our users, Google may require advertisers to complete verification to access certain ad features to reduce invalid activity, scams and abuse of that feature.
Requirements for advertiser name

The advertiser name is the legal name of the advertiser, verified by Google through the advertiser verification program.

The advertiser name will be displayed within the ‘About this advertiser’ disclosure. Learn more.

The following is not allowed:

Inaccurate names or ‘doing business as’ names, brand or product names, that do not match the legal name of the advertiser. The advertiser name must be the legal name of the advertiser, and match any registration documents submitted during the verification program. For agencies, the name must be the legal name of the advertiser you are representing.

Capitalization, promotional language, or domains, unless they are part of a valid legal name.

Special characters such as emojis, opening hours, product or service information, or phone numbers.

Steps to verify your identity

Your answers to the questions in the first “about your business” section will determine additional identity verification steps to complete. The required steps will appear under “Your Status” on the advertiser verification page.

Select one of the following for detailed instructions. If you’re unsure which one applies to you, learn how to check your payments setup.

Verify yourself or your organization [I'm an advertiser, representing myself or my organization]

My Google Ads account is set up with automatic/manual payments

How to complete

  1. The email notification and in-account notification you receive will detail the steps you must complete to verify your identity for each Google Ads account.
    Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  2. The required steps will appear in your Google Ads account:
    1. In your Google Ads account, click the Billing icon Billing Icon.
    2. Click Advertiser verification.
  3. By this point in the verification process, the “About your business” section will already be completed. Click Get started next to “Verify your organization” or “Verify yourself”.

If you are promoting an organization:

  • Your “Account type" in your Google Ads payments profile must be “Organization” before submitting your information.
You can check your “Account type” in your Google Ads payments profile via the “Settings” page for “Billing” under the "Payer details" section. If your “Account type” is “Individual”, but you need to verify as an organization, contact us before starting the verification process.
  • A Google Ads account admin or an admin of the payments profile paying for the ads will need to complete this form. Learn more about payments users.
  • You will be asked to submit registration documents that include your organization’s legal name and location. Accepted documents by location are listed here. You will also need to submit the organization’s registration number and a document to verify yourself*.
  • The name and location on the payments profile must match exactly your name and location on any documents you submit. If the name doesn’t match, make sure a Google Ads account admin or a payments admin edits the payments profile name by clicking on the pencil icon next to your organization name. If the admin doesn't have edit access, you’ll need to contact us to request an organization name update.
  • You may be prompted to provide your D-U-N-S number to verify your legal identity. If you don’t have a D-U-N-S number, you can apply for one here or choose to submit your organization name and address instead.
  • We will lookup your organization information registered with Dun & Bradstreet with your D-U-N-S number and match it with the information which you have provided for verification. If we don’t have a match, make sure to check the information provided is accurate and re-submit your information up to 3 times. You may still be asked to submit identity documents as listed above to complete the verification process.
  • If you are verifying the identity of your organization as part of the account suspensions appeal process, you may be prompted to submit your D-U-N-S number to complete verification. If we can’t find a match after 3 attempts, you will not be allowed to appeal your account suspension.

If you are promoting yourself as an individual:

  • The “Account type” in your Google Ads payments profile must be “Individual” before submitting your information.
You can check your “Account type” in your Google Ads payments profile via the “Settings” page for “Billing” under the "Payer details" section. If your “Account type” incorrectly shows as "organization”, contact us before starting the verification process.
  • You must submit documents to verify your identity. Acceptable documents by location are listed here*.
  • The name and location on the payments profile must match exactly your name and location on any documents you submit*. If the name doesn’t match, make sure to edit your payments profile name by clicking on the pencil icon next to your name. If you don’t have edit access, you’ll need to contact us to request a name update.
  • You may be prompted to provide your phone number to verify your identity. If we can’t find a match after 5 attempts, you may still be asked for documents to verify your identity.
  • If you are verifying your identity as part of the account suspensions appeal process, you may be prompted to submit your Social Security Number or your phone number to complete verification. Your Social Security Number or phone number will be deleted and will not be stored after completing the verification process. If we can’t find a match after 3 attempts, you will not be allowed to appeal your account suspension.

Google will review your application and send you an email notification about your advertiser identity verification status within 5—7 business days. You can check your verification status under “Tools & settings” → “Billing” → “Advertiser verification” in your Google Ads account. If you are a manager account user, you can check the Advertiser verification page to see the status of all your accounts.

* In South Korea, identity verification is done via your mobile carrier. Make sure the information you submit exactly matches the information on file with your mobile carrier.
My Google Ads account is set up with monthly invoicing

Before you start

As your information has already been verified during the credit line creation process, you are not required to submit any additional information or documentation.

The email notification and in-account notification you receive will detail the steps required to approve the use of your legal name and location for each Google Ads account. This will be the name and location listed on your payments profile. If your payments profile information is not up-to-date, contact us before starting verification.

If you are not an admin on the Google Ads account, you must contact an admin to start verification. Learn more about account access levels here.

How to complete

  1. After completing the “about your business” section on the “Advertiser verification” page in your Google Ads Account, click “Get Started” next to “Verify your organization”.
  2. This will open a new page to confirm the name and location of your organization.
  3. If you are eligible to verify multiple accounts in bulk, you will be presented with that option.
  4. Click Confirm.

You will receive a confirmation email that your identity has been verified. The name and location on your payments profile will be displayed in a disclosure on any ads you run. Learn more about transparency and ad disclosures

I have a Google Ad Grants account

Important

  • If you have multiple Google Ad Grants accounts you will need to complete the steps outlined below for each account.
  • You only need to complete advertiser verification for the accounts listed in the notification email requesting you start the verification process.
  • If you are not an admin on the Google Ads account, you must contact an admin to start verification. Learn how.

How to complete

  1. After completing the “about your business” section on the "Advertiser verification" page in your Google Ads account, click “Get Started” next to “Verify your organization”.
  2. You will be redirected to a form to submit the requested information on behalf of the organization you represent.
  3. The name submitted as the advertiser name must be the grantee you are representing.
  4. The location selected must be where the grantee you represent is registered in, and match the documentation you submit.
  5. The registration documents submitted must note the name and location of the advertiser you represent. Acceptable documents by location are listed here.
  6. Google will review your application and send you an email notification about your verification status within 5-7 business days. You can check your verification status in “Tools & settings” → “Billing” → “Advertiser verification” in your Google Ads account
Verify your agency [I am an agency or third party, advertising on behalf of an organization or individual]

Before you start

Verify that the “Account type” in your Google Ads payments profile is set as “Organization” before submitting your information.

You can check your “Account type” in your Google Ads payments profile via the “Settings” page for “Billing” under the "Payer details" section. If your “Account type” is “Individual”, contact us before starting the verification process.

How to complete

  1. After completing the “About your business” section on the “Advertiser verification” page in your Google Ads Account, click Get Started next to “Verify your agency”.
    • If the agency has a Google Ads account billed on monthly invoicing, the tracker will update to Completed and no other steps are required.
    • If the agency has a Google Ads account not billed on monthly invoicing, they will be brought to a new page for the next steps.
  2. This will open a new page requesting you verify the identity of your agency. If you’re not a Google Ads admin, you must contact an admin on the account to start verification. Learn how.
  3. A Google Ads admin or an admin on the payments profile must upload registration documents for your agency and a document to verify it’s you*. Acceptable documents by location are listed here. The legal name and location on the payments profile must match the legal name and location on any documents you submit. If the name doesn’t match, make sure an account admin or payments admin edits the payments profile name by clicking on the pencil icon next to the organization name to make the change. If the admin doesn’t have edit access, you’ll need to contact us to request an organization name update.
  4. Click Submit.

Note: All collected information is handled according to our privacy and security policies described in the Google Safety Center.

* In South Korea, identity verification is done via your mobile carrier. Make sure the information you submit exactly matches the information on file with your mobile carrier.

Verify your client [I am an agency or third party, advertising on behalf of an organization or individual]

Important

  • If you pay on automatic or manual payments for Google Ads accounts for multiple organizations or individuals, you will need to complete this step separately for each identified account.

How to complete

Agency’s steps

  1. After completing the “about your business” section on the “Advertiser verification” page in your Google Ads Account, click Get Started next to “Verify the advertiser for this account”.
  2. You’ll then be presented with the option to invite the advertiser to verify themselves or verify the advertiser yourself.
    • If you have selected to invite the advertiser to verify themselves, You will be asked for the advertiser business name and their email(s). Your client will receive an invitation to complete the verification. Please ask them to follow the instructions provided to complete verification.
    • If you have selected to verify the advertiser yourself, you will be asked for the advertiser business name to create a verification request. Follow the instructions provided to complete the verification.

Client’s steps

  1. Your client will be prompted to either select an existing payments profile they have with Google to use for verification of their business’ advertising, or they will be prompted to create a new payments profile.
    • The payments profiles that will appear for selection to them in this step will be any profiles currently associated with their email address. If they have no existing profiles, they must create a new one.
    • The business name of the profile they choose will be used in the ad disclosures of their ads.
    • Regardless of if they select an existing or create a new profile, there will be no change to the billing of their Google Ads account(s) nor will they be granted access to their Google Ads account(s) if they do not already have it.
  2. Unless the client selects an existing profile that has previously been verified, they will need to verify their payments profile by uploading documentation proving their company’s identity. See here for more information.
  3. Once your client successfully verifies their payments profile, you will be notified via email. You can see the status on the Advertiser verification page.

Note:

  • The name submitted as the advertiser business name must be the advertiser you are representing, not the name of your agency, and must exactly match their legal documents submitted through the form. This name will be displayed in a disclosure on any ads run from the Google Ads account.
  • The registration documents submitted must note the name and location of the advertiser you represent. Acceptable documents by location are listed here.

Google will review your application and send you an email notification about your client verification status within 5—7 business days if you have a deadline and within 20 business days if you don’t have a deadline.

Remember

Ads run by advertisers who complete identity verification will display the name (or the name of the organization you represent) and location provided during the verification process in a disclosure that is automatically generated by Google. Learn more about advertiser transparency and disclosures

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