Verification for election advertising in Israel

Google requires verification for advertisers who want to run election ads in Israel, both during an election and on an ongoing basis.

This verification is required for all ad formats and ad extensions. The application process requires up to two steps and can take up to five working days for each step. See the requirements for verification below for more details.

Important note on ad disclosures

Election Ads: Google requires that all election ads contain a disclosure identifying who has paid for the ad. For most ad formats, Google will automatically generate a "Paid for by" disclosure using the information provided during the verification process. Please ensure that this information is accurate prior to submission. Note that for advertisers who have declared that they are political parties, current elected officeholders, individual candidates or candidate lists composed of one or more political parties for the Knesset, disclosures – including name and address – will appear in all ads in your account.

How disclosure appears in different ad formats 

  • On Google Search and the Search Partner network, the disclosure will show in ads directly
  • On YouTube, the disclosure will show in “Why this ad?” which can be accessed through the info icon Info icon or the 3-dot icon 
  • On websites and apps that partner with Google for display ads, the disclosure will show in “Why this ad?” which can be accessed through the AdChoices icon AdChoices icon

For some ad formats and features, it’s the advertiser’s responsibility to include in-ad disclosures in Israeli election ads. Learn more about the policy.

To provide transparency for users, Google will also publish a Political Advertising transparency report and a political ads library with data on funding sources for election ads, the amounts being spent and more.

Other ads: For ads that you run that are not election ads, most ad formats will contain a disclosure using the information provided during the election advertising verification process. This means that your name, or the name of the organisation or business that you represent, and country, will be displayed in a disclosure that is automatically generated by Google. Find out more about Advertiser transparency and disclosures.

Requirements for verification

You can be verified to run election ads as an organisation or an individual.

  • You're an organisation if you're a corporation or other business, non-profit organisation, political party, candidate list or other political organisation.  If you need to be verified as an organisation, the 'Account type' selected for your Google Ads payment profile must be 'Business'. 
  • You're an individual if you don’t meet the criteria for being verified as an organisation. If you need to be verified as an individual, the 'Account type' selected for your Google Ads payment profile must be 'Individual'.

Note that if you’re an agency or someone who manages multiple Google Ads accounts, each separate account planning to run election ads will also need to apply for verification. Advertisers should verify the end advertiser, not the agency or intermediary acting on their behalf. For example, an agency advertising on behalf of a political party should verify as the political party. 

Verification for organisations

Step 1: Verify eligibility to run election ads

You must be an authorised representative for your organisation in order to complete the two steps of this verification process. Step 1 of verification to run election ads can take up to five working days. In the application form, you’ll be asked to provide the following, as the authorised representative:

  • Your Google Ads Customer ID
  • Email address: The email address used by your organisation
  • Declaration as to whether the advertiser is a political party, current elected officeholder, individual candidate or candidate list composed of one or more political parties for the Knesset.
  • Name of organisation: Note that this name will be visible in your election ads’ 'Paid for by' disclosure, as well as in the Israel Political Advertising transparency report. It will also appear in a disclosure on any ads that you run from the same verified account.
  • Organisation registration number: For example, your 9-digit company number
  • Proof of organisation: You must submit
    • A certificate of registration or incorporation: if you are a corporation, public benefit company, association or political party. 
    • A certificate or document from a public, government or judicial authority, such as a letter of approval from an official body; or a document establishing your organisation name and address, such as a bank/credit card statement or a utility bill: if you are any other organisation type not listed above. 
  • Official address: Address of the organisation. This must be an Israeli address. Note that this address will be visible in a disclosure for all election ads. Your country will also appear in a disclosure on any ads that you run from the same verified account.
  • Ads on Behalf of: If the organisation that commissioned the ad is acting on behalf of a political party, list of candidates, other party or local authority candidate in a special election, then the advertiser will be required to provide the name, representational letter or abbreviated name of the political party, list of candidates or other party, or the name of the special-election candidate. Note that this name will be visible in a disclosure for all election ads. 
  • Attestation that the authorised representative is a citizen or legal resident of Israel. 
  • Attestation that the organisation applying for verification is registered or based in Israel and is legally permitted to run election ads in Israel.
  • Attestation that the organisation applying for verification has or will satisfy applicable disclaimer requirements under Israeli law.
  • Agreement to the Google Election Advertising Terms.

Step 2: Verify your identity

Once Google verifies your organisation’s eligibility to run election ads, you’ll receive an email and an in-account notification (in a red bar at the top of the Google Ads account), that guides you through the identity verification process in Google Ads. Step 2 identity verification can take up to five working days. 

As noted above, you must be an authorised representative to complete this step.

To verify, you’ll be asked for the following:

  • Organisation name: Note that this name will be visible in your election ads’ 'Paid for by' disclosure, as well as in the Israel Political Advertising transparency report. It will also appear in a disclosure on any ads that you run from the same verified account.
  • Organisation address:  This must be an Israel address. Note that this address will be visible in a disclosure for all election ads. Your country will also appear in a disclosure on any ads that you run from the same verified account.
  • Organisation registration number: For example, your 9-digit company number.
  • Proof of organisation: You must submit
    • A certificate of registration or incorporation: if you are a corporation, public benefit company, association or political party.
    • A certificate or document from a public, government or judicial authority, such as a letter of approval from an official body; or a document establishing your organisation name and address, such as a bank/credit card statement or utility bill: if you are any other organisation type not listed above. 
  • Authorised representative name: Note that this must exactly match the name on the government-issued photo ID that you submit, including any capitalisation or punctuation.
  • A copy of your authorised representative’s government-issued photo ID: A current Israel passport, National ID (Teudat Zehut) or driving licence.
  • Attestation that the authorised representative is a citizen or legal resident of Israel.  
  • Attestation that the organisation applying for verification is registered or based in Israel and is legally permitted to run election ads in Israel.
  • Attestation that the organisation applying for verification has or will satisfy the applicable  disclaimer requirements under Israeli law.
  • Agreement to the Google Election Advertising Terms on behalf of the organisation.
Verification for individuals

Step 1: Verify eligibility to run election ads

Verifying eligibility to run election ads for individuals can take up to five working days. In the application form, you'll be asked to provide the following: 

  • Your Google Ads Customer ID
  • Your email address
  • Declaration  as to whether the advertiser is a political party, current elected officeholder, individual candidate or candidate list composed of one or more political parties for the Knesset.
  • Name: This name should match the name in your Google Ads payment profile (which you can view in the 'Settings' page for 'Billing & Payments') and the name on the government-issued photo ID that you submit in Step 2. Note that this name will be visible in your election ads’ 'Paid for by' disclosure as well as in the Political Advertising on Google Transparency Report. It will also appear in a disclosure on any ads that you run from the same verified account.
  • Address: Address of the advertiser. This must be an Israeli address. Note that this address will be visible in a disclosure for all election ads. Your country will also appear in a disclosure on any ads that you run from the same verified account.
  • Ads on Behalf Of: If the person who commissioned the ad is acting on behalf of a political party, list of candidates, other party or local authority candidate in a special election, then the advertiser will be required to provide the name, representational letter or abbreviated name of the political party, list of candidates or other party, or the name of the special-election candidate. Note that this name will be visible in a disclosure for all election ads. 
  • Attestation that you are a citizen or legal resident of Israel and are legally permitted to run election ads in Israel.  
  • Attestation that you have or will satisfy the applicable disclaimer requirements under Israeli law.
  • Agreement to the Google Election Advertising Terms.

Step 2: Verify your identity

Once Google verifies your eligibility to run election ads, you’ll receive an email and an in-account notification (in a red bar at the top of your Google Ads account) that guides you through the identity verification process in Google Ads. Step 2 identity verification can take up to five working days. 

 

To verify, you’ll need to provide the following in Google Ads:

  • Name: Your name as provided here must match the name in your government-issued photo ID. Note, this name will be visible in your election ads’ 'Paid for by' disclosure, as well as in the Political Advertising on Google Transparency Report. It will also appear in a disclosure on any ads that you run from the same verified account.
  • Date of birth
  • Address: Address of the advertiser. This must be an Israel address.
  • A copy of your government-issued photo ID: A current Israeli passport or Teudat Zehut (Israeli Identity Card). A driving licence can also be submitted, but it must be accompanied by proof of citizenship or legal residence, such as a Certificate of Residence. 
  • Attestation that you are a citizen or legal resident of Israel and are legally permitted to run election ads in Israel.  
  • Attestation that you have or will satisfy the applicable disclaimer requirements under Israeli law.
  • Agreement to the Google Election Advertising Terms.

How to apply for verification

You can apply for verification using this application form. You’ll be asked to complete the steps detailed above. Each step can take up to five working days for review. Google will send you an email notification about your verification status after reviewing your application.

Bear in mind

  • If we find that you’ve violated our election advertising policy, or you’ve provided false information during the verification process, your verification will be revoked, and your account may be suspended.
  • You’ll need to renew your verification periodically. You’ll receive a notification when this verification is required
  • If you change your account’s invoice setup, you’ll need to verify your account again to run election ads in Israel.
  • Google may update these verification requirements at any time

How Google uses your information 

With the information that you provide during the verification process, Google will verify your identity and eligibility to run election ads. 

  • For election ads, Google will:
    • Generate, when possible, an in-ad disclosure that identifies who paid for your election ad. This means that your name, or the name of the organisation that you represent, and the address of the person who commissioned the ad will be displayed in the ad shown to users. When you indicate that your ads are commissioned on behalf of a political party, list of candidates, other party or local authority candidate in a special election, then the name, representational letter or abbreviated name of the political party, list of candidates or other party, or the name of the special-election candidate will also appear.
    • Publish a publicly available Political Advertising transparency report with data on funding sources for election ads, the amounts being spent and more.
  • For all other ads, Google will:
    • Generate, when possible, an in-ad disclosure using the information provided during the verification programme. This means that your name, or the name of the organisation or business that you represent, and country, will be displayed in a disclosure shown to users.  Find out more about Advertiser transparency and disclosures.
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