Verification for election advertising in Israel

Google requires verification for advertisers who want to run election ads in Israel, both during an election and on an ongoing basis.

This verification is required for all ad formats and ad extensions. The application process requires up to two steps and can take up to 5 business days for each step. See the requirements for verification below for more details.

Important note on ad disclosures

Election Ads: Google requires that all election ads contain a disclosure identifying who has paid for the ad. For most ad formats, Google will automatically generate a “Paid for by” disclosure, using the information provided during the verification process. Please ensure that this information is accurate prior to submission. Note that for advertisers who have declared that they are political parties, current elected officeholders, individual candidates, or candidate lists composed of one or more political parties for the Knesset, disclosures - including name and address - will appear in all ads in your account.

How disclosure appears in different ad formats 

  • On Google Search and the Search Partner network, the disclosure will show in ads directly
  • On YouTube, the disclosure will show in “Why this ad?” which can be accessed through the info icon Info icon or the 3-dot icon 
  • On websites and apps that partner with Google for display ads, the disclosure will show in “Why this ad?” which can be accessed through the AdChoices icon AdChoices icon

For some ad formats and features, it’s the advertiser’s responsibility to include in-ad disclosures in Israeli election ads. Learn more about the policy.

To provide transparency for users, Google will also publish a Political Advertising transparency report and a political ads library with data on funding sources for election ads, the amounts being spent, and more.

Other ads: For ads you run that are not election ads, most ad formats will contain a disclosure using the information provided during the election advertising verification process. This means that your name, or the name of the organization or business you represent, and country, will be displayed in a disclosure that is automatically generated by Google. Find out more about Advertiser transparency and disclosures.

Requirements for verification

You can be verified to run election ads as an organization or an individual.

  • You're an organization if you are a corporation or other business, non-profit organization, political party, candidate list, or other political organization.  If you need to be verified as an organization, the “Account type” selected for your Google Ads payment profile must be “Business.” 
  • You're an individual if you don’t meet the criteria for being verified as an organization. If you need to be verified as an individual, the “Account type” selected for your Google Ads payment profile must be “Individual.”

Note that if you’re an agency or someone who manages multiple Google Ads accounts, each separate account planning to run election ads will also need to apply for verification. Advertisers should verify the end advertiser, not the agency or intermediary acting on their behalf. For example, an agency advertising on behalf of a political party should verify as the political party. 

Verification for organizations

Step 1: Verify eligibility to run election ads

You must be an authorized representative for your organization in order to complete the two steps of this verification process. Step 1 of verification to run election ads can take up to 5 business days. In the application form, you’ll be asked to provide the following, as the authorized representative:

  • Your Google Ads Customer ID
  • Email address: The email address used by your organization
  • Declaration as to whether the advertiser is a political party, current elected officeholder, individual candidate, or candidate list composed of one or more political parties for the Knesset.
  • Name of organization: Note that this name will be visible in your election ads’ “Paid for by” disclosure, as well as in the Israel Political Advertising transparency report. It will also appear in a disclosure on any ads you run from the same verified account.
  • Organization registration number: For example, your 9 digit company number
  • Proof of organization: You must submit
    • A certificate of registration or incorporation: if you are a corporation, public benefit company, association, or political party. 
    • A certificate or document from a public, government, or judicial authority such as a letter of approval from an official body; or a document establishing your organization name and address, such as a bank/credit card statement or a utility bill: if you are any other organization type not listed above. 
  • Official address: Address of the organization. This must be an Israeli address. Note that this address will be visible in a disclosure for all election ads. Your country will also appear in a disclosure on any ads you run from the same verified account.
  • Ads on Behalf of: If the organization that commissioned the ad is acting on behalf of a political party, list of candidates, other party, or local authority candidate in a special election, then the advertiser will be required to provide the name, representational letter, or abbreviated name of the political party, list of candidates, or other party, or the name of the special-election candidate. Note that this name will be visible in a disclosure for all election ads. 
  • Attestation that the authorized representative is a citizen or legal resident of Israel. 
  • Attestation that the organization applying for verification is registered or based in Israel and is legally permitted to run election ads in Israel.
  • Attestation that the organization applying for verification has or will satisfy applicable disclaimer requirements under Israeli law.
  • Agreement to the Google Election Advertising Terms.

Step 2: Verify your identity

Once Google verifies your organization’s eligibility to run election ads, you’ll receive an email and an in-account notification (in a red bar at the top of the Google Ads account), that guides you through the identity verification process in Google Ads. Step 2 identity verification can take up to 5 business days. 

As noted above, you must be an authorized representative to complete this step.

To verify, you’ll be asked for the following:

  • Organization name: Note that this name will be visible in your election ads’ “Paid for by” disclosure, as well as in the Israel Political Advertising transparency report. It will also appear in a disclosure on any ads you run from the same verified account.
  • Organization address:  This must be an Israel address. Note that this address will be visible in a disclosure for all election ads. Your country will also appear in a disclosure on any ads you run from the same verified account.
  • Organization registration number: For example, your 9 digit company number.
  • Proof of organization: You must submit
    • A certificate of registration or incorporation: if you are a corporation, public benefit company, association, or political party.
    • A certificate or document from a public, government, or judicial authority, such as a letter of approval from an official body; or a document establishing your organization name and address, such as a bank/credit card statement or utility bill: if you are any other organization type not listed above. 
  • Authorized representative name: Note that this must exactly match the name on the government-issued photo ID you submit, including any capitalization or punctuation.
  • A copy of your authorized representative’s government-issued photo ID: A current Israel passport, National ID (Teudat Zehut), or driver’s license.
  • Attestation that the authorized representative is a citizen or legal resident of Israel.  
  • Attestation that the organization applying for verification is registered or based in Israel and is legally permitted to run election ads in Israel.
  • Attestation that the organization applying for verification has or will satisfy the applicable  disclaimer requirements under Israeli law.
  • Agreement to the Google Election Advertising Terms on behalf of the organization.
Verification for individuals

Step 1: Verify eligibility to run election ads

Verifying eligibility to run election ads for individuals can take up to 5 business days. In the application form, you will be asked to provide the following: 

  • Your Google Ads Customer ID
  • Your Email address
  • Declaration  as to whether the advertiser is a political party, current elected officeholder, individual candidate, or candidate list composed of one or more political parties for the Knesset.
  • Name: This name should match the name in your Google Ads payment profile (which you can view in the “Settings” page for “Billing & Payments”) and the name on the government-issued photo ID you submit in Step 2. Note that this name will be visible in your election ads’ “Paid for by” disclosure as well as in the Political Advertising on Google Transparency Report. It will also appear in a disclosure on any ads you run from the same verified account.
  • Address: Address of the advertiser. This must be an Israeli address. Note that this address will be visible in a disclosure for all election ads. Your country will also appear in a disclosure on any ads you run from the same verified account.
  • Ads on Behalf Of: If the person who commissioned the ad is acting on behalf of a political party, list of candidates, other party, or local authority candidate in a special election, then the advertiser will be required to provide the name, representational letter, or abbreviated name of the political party, list of candidates, or other party, or the name of the special-election candidate. Note that this name will be visible in a disclosure for all election ads. 
  • Attestation that you are a citizen or legal resident of Israel and are legally permitted to run election ads in Israel.  
  • Attestation that you have or will satisfy the applicable disclaimer requirements under Israeli law.
  • Agreement to the Google Election Advertising Terms.

Step 2: Verify your identity

Once Google verifies your eligibility to run election ads, you’ll receive an email and an in-account notification (in a red bar at the top of your Google Ads account) that guides you through the identity verification process in Google Ads. Step 2 identity verification can take up to 5 business days. 

 

To verify, you’ll need to provide the following in Google Ads:

  • Name: Your name as provided here must match the name in your government-issued photo ID. Note, this name will be visible in your election ads’ “Paid for by” disclosure, as well as in the Political Advertising on Google Transparency Report. It will also appear in a disclosure on any ads you run from the same verified account.
  • Date of birth
  • Address: Address of the advertiser. This must be an Israel address.
  • A copy of your government-issued photo ID: A current Israeli passport or Teudat Zehut (Israeli Identity Card). A driver’s license can also be submitted, but it must be accompanied by proof of citizenship or legal residence, such as a Certificate of Residence. 
  • Attestation that you are a citizen or legal resident of Israel and are legally permitted to run election ads in Israel.  
  • Attestation that you have or will satisfy the applicable disclaimer requirements under Israeli law.
  • Agreement to the Google Election Advertising Terms.

How to apply for verification

You can apply for verification using this application form. You’ll be asked to complete the steps detailed above. Each step can take up to five business days for review. Google will send you an email notification about your verification status after reviewing your application.

Keep in mind

  • If we find that you’ve violated our election advertising policy, or you’ve provided false information during the verification process, your verification will be revoked, and your account may be suspended.
  • You’ll need to renew your verification periodically. You’ll receive a notification when this verification is required.
  • If you change your account’s invoice setup, you’ll need to verify your account again to run election ads in Israel.
  • Google may update these verification requirements at any time.

How Google uses your information 

With the information you provide during the verification process, Google will verify your identity and eligibility to run election ads. 

  • For election ads, Google will:
    • Generate, when possible, an in-ad disclosure that identifies who paid for your election ad. This means that your name, or the name of the organization you represent, and the address of the person who commissioned the ad will be displayed in the ad shown to users. When you indicate that your ads are commissioned on behalf of a political party, list of candidates, other party, or local authority candidate in a special election, then the name, representational letter, or abbreviated name of the political party, list of candidates, or other party, or the name of the special-election candidate will also appear.
    • Publish a publicly available Political Advertising transparency report with data on funding sources for election ads, the amounts being spent, and more.
  • For all other ads, Google will:
    • Generate, when possible, an in-ad disclosure using the information provided during the verification program. This means that your name, or the name of the organization or business you represent, and country, will be displayed in a disclosure shown to users.  Find out more about Advertiser transparency and disclosures.
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