Updates to Inappropriate content Policy (March 2020)

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In March 2020, effective immediately, Google will update the Inappropriate Content policy to clarify the position on Sensitive Events.  

Updated Sensitive Events policy

The following isn't allowed:

Content that potentially capitalises on or lacks reasonable sensitivity towards a natural disaster, conflict, death, public health emergency or other tragic event

Examples (non-exhaustive): Appearing to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/limits access to vital supplies; sale of products or services (such as personal protective equipment) which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to gain additional traffic


(Posted March 2020)

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