Updates to Inappropriate content Policy (March 2020)

In March 2020, effective immediately, Google will update the Inappropriate Content policy to clarify the position on Sensitive Events.  

Updated Sensitive Events policy

The following isn't allowed:

Content that potentially capitalises on or lacks reasonable sensitivity towards a natural disaster, conflict, death, public health emergency or other tragic event

Examples (non-exhaustive): Appearing to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/limits access to vital supplies; sale of products or services (such as personal protective equipment) which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to gain additional traffic

(Posted March 2020)