In March 2020, Google will introduce a new Business Operations verification programme.
Advertisers may be asked to provide information about their business operations as part of a new verification programme. This includes, but is not limited to, their business model, services offered by the advertiser and their relationships with advertised brands or third parties.
Advertisers who are required to complete business operations verification will be notified and given 30 days to submit the verification form.
Failure to fully complete the verification programme within the specified time period may result in restrictions on advertiser’s ads serving.
(Posted March 2020)