Update to Financial products and services policy (December 2019)


In December 2019, Google updated the Financial products and services policy to allow the advertisement of Contracts for Difference and rolling spot forex in Canada, Turkey and United Arab Emirates. Additionally, FCA licensed aggregators can apply for certification in the United Kingdom.

Advertisers offering Contracts for Difference or rolling spot forex will be required to be certified by Google before they can advertise through Google Ads.

To be certified by Google, advertisers will need to:

  • Be licensed by the relevant financial services authority in the country or countries that they are targeting
  • Ensure that their ads and landing pages comply with all Google Ads policies; and
  • Comply with relevant legal requirements, including those related to complex speculative financial products

Advertisers can request certification with Google starting 5 December 2019 when the application form is published.

This policy will apply globally to all accounts that advertise these financial products. For more details, see About restricted financial products certification.

(Posted December 2019)

Was this helpful?
How can we improve it?