Update to Healthcare and medicines policy (September 2019)

In September 2019, the Google Ads Healthcare and medicines policy will be updated to prohibit advertising for speculative and experimental medical treatments. This policy will apply globally. After the policy update, ads for speculative and experimental medical treatments will no longer be allowed.

New Speculative and experimental medical treatments policy

This policy will prohibit advertising for products or services that promote speculative and/or experimental medical treatments.

Examples of products and services that will be prohibited (non-exhaustive)

Stem cell therapy, cellular (non-stem) therapy, gene therapy and similar forms of regenerative medicine, platelet rich plasma, biohacking, do-it-yourself (DIY) genetic engineering products and gene therapy kits


(Posted August 2019)

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