Update to Political content policy (July 2019)

In August 2019, the Political content policy will be updated to include the following changes:

  • Election ads in the European Union (EU) will now include any ad that features a political party, or a current officeholder or candidate for an EU member state’s national, federal, or presidential election.
  • All advertisers running election ads in the EU must be verified by Google. Advertisers can now apply for verification in advance of the policy update. Information about verification requirements can be found here.
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