Update to Political content policy (May 2019)

In May 2019, Google will update the political content policy to disallow regulated political advertising in Canada. This policy relates to the introduction of new legislation in Canada and will be in effect until the completion of the 2019 federal  election. Here are the requirements:

  • From June 30 to Oct 21, 2019, election ads will not be allowed on Google platforms in Canada. Election ads in Canada are ads that feature a federal political party, leader of a federal political party, a current member of, or candidate (including nomination contestant) for member of the Parliament of Canada.

  • From Aug 27 to Oct 21, 2019, issue ads will not be allowed on Google platforms in Canada. Issue ads in Canada are ads that feature an issue with which a federal political party, a current member of, or candidate for member of the Parliament of Canada is associated.

Notifications will be sent to affected advertisers about this policy update.

(Posted May 2019)

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