In June 2019, the Google Ads healthcare and medicines policy for abortion will be updated with the following requirements for advertisers in the United States, United Kingdom and Ireland:
Advertisers who want to run ads using keywords related to getting an abortion will first need to be certified as an advertiser that either provides abortions or does not provide abortions.
To get certified, advertisers must submit an application where they self-declare as an organisation that either provides abortions or does not provide abortions. The application will require some basic information about your organisation. Once your submitted information has been reviewed and verified, you'll receive a certification.
Depending on how you’re certified Google will automatically generate one of the following in-ad disclosures for your abortion product or service ads: “Provides abortions” or “Does not provide abortions”.
The disclosures will show on all Search ad formats. This added transparency will help ensure that users have the necessary information to decide which abortion-related ads are most relevant to them.
While this policy won’t go into effect until June 2019, advertisers can apply for certification beginning today. To ensure that your ads aren’t negatively impacted when this policy goes into effect, we recommend you apply for certification as soon as possible.
Learn more about abortion advertiser certification and disclosures.
(Posted May 2019)