In the United States, United Kingdom and Ireland, if you want to run ads using keywords related to getting an abortion, you will first need to be certified as an advertiser that either provides abortions or does not provide abortions. If you are not certified, you won’t be able to run ads using keywords related to getting an abortion.
You are considered an advertiser that provides abortions if you provide abortions at your own facilities. Hospitals, clinics (both abortion clinics and non-specialised clinics) or doctor's surgeries where abortions are performed are considered advertisers that provide abortions.
You are considered an advertiser that does not provide abortions if you don’t provide abortions at your own facilities. This may include organisations that provide pregnancy tests, ultrasounds, abortion counselling, general abortion information, abortion referrals or that otherwise serve pregnant women but do not provide abortions. For the purposes of abortion advertiser certification and disclosure policy requirements, this may also include advertisers promoting non-service-based abortion content – for example, books about abortion or perspectives on abortion.
Depending on how you’re certified, Google will automatically generate one of the following in-ad disclosures for your abortion product or service ads: 'Provides abortions' or 'Does not provide abortions'. The disclosures will show on all Search ad formats and help ensure that these ads transparently provide basic information that users need to decide which abortion-related ads are most relevant to them.
Bear in mind that Google has other restrictions for ads related to abortion. Learn more
How to certify
To run ads using keywords related to getting an abortion, apply for certification.
During the certification application process, you’ll be asked to identify if your organisation provides abortions or does not provide abortions. Once the application is submitted, your organisation will be reviewed to confirm the information you provided in the application. You will then be certified as an advertiser that either provides abortions or does not provide abortions, and you will be notified of your certification status. Once certified, you can immediately start running ads using keywords related to getting an abortion and Google will automatically generate the appropriate in-ad disclosure.
Your certification may be removed if at any point your account doesn’t meet policy requirements. In addition, concealing or misstating information about the business, product or service that you’re promoting is not allowed and may subject your account to suspension.
Find out more about what happens if you violate our policies.
Requesting an appeal
If for any reason you aren’t approved for the certification you requested, you’ll have the opportunity to appeal. You may submit additional documentation or information to confirm your requested certification status.