Update to Call-only ads policy (November 2018)

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

In December, Google will update the Call-only ads policy page with the following changes: 

  • Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn’t represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based business names like “Mountain View Plumbers” or “Taxi NYC” would be unacceptable in Call only ads for service providers who actually go by a different business name.
  • When answering calls from users who’ve clicked on their call-only ad, advertisers must begin the call by stating their business name, as it appears in their call-only ads.

(Posted November 2018)

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