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In December, Google will update the Call-only ads policy page with the following changes:
- Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn’t represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based business names like “Mountain View Plumbers” or “Taxi NYC” would be unacceptable in Call only ads for service providers who actually go by a different business name.
- When answering calls from users who’ve clicked on their call-only ad, advertisers must begin the call by stating their business name, as it appears in their call-only ads.
(Posted November 2018)