About restricted financial products certification

Advertisers who promote complex speculative financial products (Contracts for Difference, rolling spot forex, financial spread betting, and synonymous products) or cryptocurrency exchanges are allowed to advertise through Google Ads, but they must be certified by Google, and their products, landing pages, and ads must meet all local legal requirements of the country they want to get certified for.

This certification is required for all ad formats and extensions.

Apply for certification for restricted financial products here.

Requirements for certification

Be licensed by the relevant authorities

To be certified, advertisers will have to meet local licensing requirements. See below for licensing requirements in all countries where certification is currently available.

Asia-Pacific

 

Australia

Product Allowed? Details
Contracts for Difference, rolling spot forex Allowed with limitations

Google allows ads promoting complex speculative financial products targeting Australia, as long as the advertiser is duly licensed by the Australian Securities and Investments Commission. Other local legal requirements must also be met, including leverage caps and risk warnings.

Advertisers must also be certified with Google. 

 

 

Hong Kong

Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations

Google allows ads promoting complex speculative financial products targeting Hong Kong, as long as the advertiser is duly licensed by the Securities and Futures Commission of Hong Kong. Other local legal requirements must also be met, including leverage caps and risk warnings.

Advertisers must also be certified with Google. 

 

 

Japan

Product Allowed? Details
Contracts for Difference, rolling spot forex Allowed with limitations

Google allows ads promoting complex speculative financial products targeting Japan, as long as the advertiser is duly licensed by the Financial Services Agency of Japan and, for futures where the underlying asset is a commodity, the Ministry of Economy, Trade and Industry. Other local legal requirements must also be met, including leverage caps and risk warnings.

Advertisers must also be certified with Google. 

Cryptocurrency Exchanges  Allowed with limitations

Google allows ads promoting cryptocurrency exchanges targeting Japan, as long as the advertiser is duly licensed by the Financial Services Agency of Japan and not under any suspension order or trading prohibition. Any other local legal requirements must also be complied with.

Advertisers must also be certified with Google.

 

New Zealand

Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations

Google allows ads promoting complex speculative financial products targeting New Zealand, as long as the advertiser is duly licensed by the Financial Markets Authority of New Zealand. Other local legal requirements must also be met, including leverage caps and risk warnings.

Advertisers must also be certified with Google. 

 

Singapore

Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations

Google allows ads promoting complex speculative financial products targeting Singapore, as long as the advertiser is duly licensed by the Monetary Authority of Singapore and, for products where the underlying asset is a commodity, International Enterprise Singapore. Other local legal requirements must also be met, including leverage caps and risk warnings.

Advertisers must also be certified with Google. 

 

Taiwan

Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations

Google allows ads promoting complex speculative financial products targeting Taiwan, as long as the advertiser is duly licensed by the Securities and Futures Bureau of the Financial Supervisory Commission of Taiwan. Other local legal requirements must also be met, including leverage caps and risk warnings.

Advertisers must also be certified with Google. 

Europe, Africa, and Middle East

 

Austria, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom 

Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations

Google allows ads promoting complex speculative financial products targeting Austria, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden or the United Kingdom, as long as the provider of these products is licensed in the European Economic Area by a relevant national competent authority. Other local legal requirements must also be met, including leverage caps and risk warnings.

Advertisers must also be certified with Google. 

 

Russia 

Product Allowed? Details
Rolling spot forex Allowed with limitations

Google allows ads promoting complex speculative financial products targeting Russia, as long as the provider of these products is licensed by the Central Bank of Russia. Other local legal requirements must also be met, including leverage caps and risk warnings.

Advertisers must also be certified with Google. 

 

South Africa 

Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations

Google allows ads promoting complex speculative financial products targeting South Africa, as long as the provider of these products is licensed by the Financial Services Board of South Africa. Other local legal requirements must also be met, including leverage caps and risk warnings.

Advertisers must also be certified with Google. 

 

Switzerland

Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations

Google allows ads promoting complex speculative financial products targeting Switzerland, as long as the provider of these products is licensed by FINMA in Switzerland. Other local legal requirements must also be met, including leverage caps and risk warnings.

Advertisers must also be certified with Google. 

North and South America

 

United States 

Product Allowed? Details
Rolling spot forex Allowed with limitations

Google allows ads promoting complex speculative financial products targeting the United States, as long as the provider of these products is licensed by the National Futures Association (NFA). Other local legal requirements must also be met, including leverage caps and risk warnings.

Advertisers must also be certified with Google. 

Cryptocurrency Exchanges  Allowed with limitations

Google allows ads promoting cryptocurrency exchanges targeting the United States, as long as the advertiser is registered with FinCEN as a Money Services Business or the Securities and Exchange Commission as a broker-dealer, exchange, or alternative trading system. Any other local legal requirements must also be complied with, whether at a state or federal level.

Advertisers must also be certified with Google.

 

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