Update to Unfair advantage policy (Oct. 2017)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

In October 2017, we’ll update how we identify ads for the same or similar content from multiple accounts on the same or similar queries. In particular, we will look at the pricing of products or services or the existence of affiliate-based traffic for similar products and services to determine if the ads might create an unfair advantage.

(Posted September 2017)

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