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Related policies and common disapprovals
The following Google Ads policies are particularly relevant to Smart display campaigns and are often associated with disapprovals. Learn about what happens if you violate our policies.
Image qualityAll images used in advertising must meet certain quality standards. The image layout must conform to Google Ads standards and the image itself can’t be blurry. See the Image quality policy for more information.
All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. Refer to the policy on Unclear relevance for more information.
Misleading contentAll information should be accurate and descriptive of what you’re advertising. See the Misleading content policy for more information.
To keep ads relevant and safe for users, Google restricts sexual content in certain circumstances. See the Sexual content policy for more information.
Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets and business information. Refer to the Trademarks policy for more information.