Smart display campaign requirements
Related policies and common disapprovals
The following Google Ads policies are particularly relevant to Smart display campaigns and are often associated with disapprovals. Learn about what happens if you violate our policies.
Image QualityAll images used in advertising must meet certain quality standards. The image layout must conform to Google Ads standards and the image itself can’t be blurry. See the Image quality policy for more information.
Unclear relevanceAll information should be relevant to what you’re advertising. For example, all submitted ad creative fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.
Misleading contentAll information should be accurate and descriptive of what you’re advertising. See the Misleading content policy for more information.
Adult ContentTo keep ads relevant and safe for users, Google restricts adult content in certain circumstances. See the Adult content policy for more information. Smart display campaigns can't contain any adult-oriented content.
TrademarksGoogle may remove ads or extensions in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets and business information. See the Trademarks policy for more information.