Smart display campaign requirements

Smart display campaigns allow advertisers to automate much of the creation and management process for display advertising. Smart display campaigns are subject to the standard Google Ads policies.

Related policies and common disapprovals

The following AdWords policies are particularly relevant to Smart display campaigns and are often associated with disapprovals. Learn about what happens if you violate our policies.

Image Quality

All images used in advertising must meet certain quality standards. The image layout must conform to Google Ads standards and the image itself can’t be blurry. See the Image quality policy for more information.

Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad creative fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.

Misleading content

All information should be accurate and descriptive of what you’re advertising. See the Misleading content policy for more information.

Sexual content

To keep ads relevant and safe for users, Google restricts adult content in certain circumstances. See the Adult content policy for more information.


Google may remove ads or extensions in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets and business information. See the Trademarks policy for more information.
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