Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.
The Gambling and games policy will be amended in April 2017, specifically for ads serving in Great Britain and Northern Ireland. Online gambling ads, offline gambling ads, and ads for gambling-related products will not be allowed to serve in Northern Ireland. Ads for the National Lottery will continue to be allowed. Only advertisers that hold a licence from the Gambling Commission can serve ads in Great Britain. The policy description will be updated to reflect this change.
(Posted March 2017)