Showcase Shopping ads are another type of Shopping ad, and the format-specific requirements are explained below. Note that standard Shopping policies apply to this ad format, and in some cases Google Ads policies also apply.
Showcase Shopping ads are managed in Google Ads, but they can only be used if you're using the new Google Ads experience and have a linked and fully functional Merchant Center account. Learn how to create a Merchant Center account.
Destination mismatch in Showcase Shopping ads
The following is not allowed:
Display and Destination URL domains that don't match the domain that was claimed in the associated Merchant Center account
Display and Destination URL domains that don't match the domain that was claimed in the associated Merchant Center accountLearn how to claim a domain in your Merchant Center account.
Headline and description requirements in Showcase Shopping ads
Headlines and descriptions are optional. The following is not allowed:
Note: Offers for free shipping can be included in headers and descriptions.
Learn more about shipping settings and requirements in Merchant Center.
Adult content in Showcase Shopping ads
The following is not allowed:
Examples: Sex toys, sexually suggestive lingerie promotions, erotic content, or other adult-oriented products
Learn more about shopping policy for adult-oriented content.
Alcohol in Showcase Shopping ads
The following is not allowed:
Examples: Beer, wine, champagne, hard alcohol, or alcohol-free equivalents
Learn more about shopping policy for alcoholic beverages.
Related policies and common disapprovals
The following policies are particularly relevant to Showcase Shopping ads and are often associated with disapprovals. Learn about what happens if you violate our policies.
Currency consistency
For merchants promoting offers to multiple countries, keep in mind that you must list products in the same currency as the one used in the target country. Learn more about shopping requirements for currencies.
Gambling-related content
Advertisements for gambling-related content are restricted. Learn more about gambling-related content policy for more information.
Healthcare and medicines
Advertisements for healthcare-related content are restricted. Learn more about shopping healthcare and medicines policy for more information.
Language mismatch
The language you use in Showcase Shopping ads, on your landing pages, and throughout the checkout process needs to be a supported language in your target country. For countries that support multiple languages, keep in mind that your product landing pages must be in the same language as your product data. See the Shopping requirements for languages.
Local legal requirements and safety standards
Merchants are always responsible for complying with all applicable laws and regulations in the areas where they promote their products. See the Shopping Local legal requirements and safety standards policy for more information.
Non-family safe content
Non-family safe content is restricted in Showcase Shopping ads. This includes promotion or sale of merchandise that's intended to enhance sexual activity, content containing sexually suggestive text, images, audio, or video, and content containing sexually suggestive poses.Tracking policy
If you use a third party to track engagements for Showcase Shopping ads, the information from or derived from users engaging with your ads on Google cannot be used by you nor by any other party for creating targeting segments, remarketing purposes, or performing any browser or device fingerprinting.
Trademarks
Google Shopping doesn’t restrict use of trademarks by merchants in the title or description of an ad when it’s for a trademarked product or a product compatible with the trademarked product. Learn more about trademarks policy.
Unsupported Shopping content
Non-retail products and some other unsupported products can’t be promoted through Shopping or Showcase Shopping ads. See the Unsupported Shopping content policy for more information.