Remarketing lists for search ads (RLSA) policy

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The Google Ads policy on remarketing lists for search ads (RLSA) will launch in July. This policy prohibits the use of third-party data for RLSA and explains how advertisers may share search remarketing lists. This policy only applies to advertisers using RLSA. If you are an advertiser using RLSA, this policy applies in addition to the requirements described in the Policy for advertising based on interests and location. If you’re managing campaigns on behalf of clients using RLSA, this policy also applies to you in addition to the Google third-party policy. The change will affect all countries.

(Posted July 2015)

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