Remarketing lists for search ads (RLSA) policy

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

The Google Ads policy on remarketing lists for search ads (RLSA) will launch in July. This policy prohibits the use of third-party data for RLSA and explains how advertisers may share search remarketing lists. This policy only applies to advertisers using RLSA. If you are an advertiser using RLSA, this policy applies in addition to the requirements described in the Policy for advertising based on interests and location. If you’re managing campaigns on behalf of clients using RLSA, this policy also applies to you in addition to the Google third-party policy. The change will affect all countries.

(Posted July 2015)

Was this helpful?

How can we improve it?
true
Search
Clear search
Close search
Google apps
Main menu
17942442141024371467
true
Search Help Centre
true
true
true
true
true
73067
false
false