Healthcare and medicine – prescription drug terms
The Google Ads policy on healthcare will change in October 2014. The policy is changing to allow the following in limited cases and where permitted by local law: use of prescription drug terms in ad text, landing pages or keywords for public health and safety awareness campaigns from governmental or well-established non-profit health advocacy organisations. After the new policy goes into effect, the policy description will be updated to reflect this change.
(Posted October 2014)