Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.
We want advertisers to make informed decisions when working with third-party partners. Be honest and transparent about your company, services, associated costs and expected results. Avoid making false, misleading or unrealistic claims.
On this page
- Misrepresentation of self, product or service
- Misrepresentation of Google products
- Report a violation of third-party policy
Misrepresentation of self, product or service
Misrepresenting your relationship to Google is not allowed. You must not misrepresent your affiliation with Google in any way.
Examples (non-exhaustive):
- Claiming to be Google or representing yourself as Google
- Falsely claiming a Google third-party programme status, such as claiming to be a Google Partner without authorisation
- Claiming that you’re contacting advertisers or users on behalf of Google
- Claiming a special relationship, partnership or endorsement by Google
- Claiming access to exclusive discounts, ad prices or premium ad placements through Google
- Claiming an ability to buy keywords in bulk
- Claiming that Google endorses your search engine optimisation (SEO) services
Misrepresenting the services that you provide is not allowed. You must accurately describe the services that you offer and avoid creating confusion about Google products.
Examples (non-exhaustive):
- Referring to AdWords Express as Google Ads without clearly explaining the distinction between them
Implying that you offer Google Ads features such as location targeting, YouTube ads and location assets in locations or regions where those features aren't available
Use of false or misleading claims is not allowed. You must not use false or unrealistic claims to entice customers, especially when suggesting results that are improbable or cannot be guaranteed. This applies even if such results are technically possible but not typical.
Examples (non-exhaustive):
- Guaranteeing top placement in Google Ads or organic Google Search results
- Claiming that ads will appear in Google Search at all times
- Offering unlimited clicks or visits
- Assuring outcomes that imply guaranteed success or performance beyond what is reasonably achievable
Misrepresentation of Google products
Making false or deceptive statements about Google products or features, including how they work, whether Google charges fees for using them and how any such fees are calculated, is not allowed.
Examples of prohibited behaviour include:
- Selling Google Ads or AdWords Express as permanent positions or listings
- Misrepresenting free-of-charge placement products, such as Google Business Profile, as paid products
- Making false statements about how Google advertising costs are calculated
- Misleading users by failing to differentiate between paid ads and organic search results
- Implying that Google Ads costs are based on the number of keywords selected
Report a violation of third-party policy
If you think that a third-party partner is violating this policy:
