Sexual content

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help centre for additional restrictions.

Ads should respect user preferences and comply with legal regulations. We restrict certain kinds of sexual content in ads and destinations, which will only show in limited scenarios based on user search queries, user age and local laws where the ad is being served. Ads must not target minors.

Learn about what happens if you violate our policies.


Strongly restricted categories

Ads that feature or promote the following types of sexual content are strongly restricted. They will only serve based on the following conditions:

  • The user’s age, the local laws where the ad is being served and the user’s SafeSearch settings.
  • The user’s sexual content search queries.

Nudity

Not allowed People or representations of people that display exposed intimate body parts, including representations that are blurred or censored

Examples: Visible genitalia, female breasts, or buttocks

Sexual encounter dating

Not allowed Dating explicitly motivated by sexual encounters

Examples: Hook-up or fling dating, swinger dating sites


Moderately restricted categories

Ads that feature or promote the following types of sexual content categories are moderately restricted. They will only serve based on the following conditions:

  • The user’s age, the local laws where the ad is being served and the user’s SafeSearch settings.

Partial nudity

Not allowed People or representations of people that display partially exposed intimate body parts

Examples: Lower or outer curve of the female breast exposed, majority of buttocks exposed

Sexualised theme dating

Not allowed Dating explicitly motivated in terms of sexual themes

Examples: Affair dating, sexual fetish dating

Sexual merchandise

Not allowed Sale of merchandise that is intended to enhance sexual activity

Examples: Sex toys, lubricants, aphrodisiacs, sexual enhancers, sexual fetish lingerie

Sexual entertainment

Not allowed Online or offline sexually suggestive entertainment

Examples: Strip clubs, adult movie festivals, sexually suggestive live streaming or live chat, sexually suggestive role-playing games

Mature cosmetic procedures

Not allowed Cosmetic services and plastic surgery focused on intimate body parts

Examples: Female breast augmentation, penis enlargement surgery, vaginal laser rejuvenation, buttock implants, pubic hair grooming

Sexually suggestive elements and themes

Not allowed Text, images, audio or video that can be interpreted as suggesting sexual intent or being sexually evocative. Content containing sexually suggestive poses or postures

Examples: Lewd or sexual language, images featuring legs spread open, touching covered intimate body parts, mimicking sexual positions or movements, dating for general audiences that includes more sexually suggestive imagery


Country restrictions

Not allowed Countries where all sexual content will not serve: Not allowed Countries where strongly restricted content will not serve:
Algeria
Bahrain
Djibouti
Egypt
India
Iran
Iraq
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Syria
Tunisia
United Arab Emirates
Yemen
China
Germany
Hong Kong
Indonesia
Malaysia
Peru
Philippines
Russia
Singapore
South Korea
Taiwan
Thailand
Ukraine
Vietnam

In addition to the requirements above, your ads must comply with local laws in the regions your campaigns target.

Effect of the policy

If your ad meets the requirements above and is eligible, here are details of how it can run.

Ad platform
Not allowed Sexual content ads cannot run:

AdMob
Google Ad Manager
YouTube

Allowed with restrictions Sexual content ads can run:
Google Ads
Ad Network

Not allowed Sexual content ads cannot run:

Display Network
Google Ad Manager Network

Allowed with restrictions Sexual content ads can run:

Google Search Network

Ad Formats

Not allowed Sexual content ads cannot run, though acceptable ad formats can vary depending on factors such as the platform you're using, the status of your ad, and whether a publisher or partner has opted to show such ads:

App ads and App extensions
Consumer ratings annotations
Dynamic display ads
Gmail ads
Image ads
Lightbox ads
Reservation display ads
Responsive ads
TrueView video ads

Need help?

If you have questions about our policies, let us know: Contact Google Ads Support
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