Political content

We support responsible political advertising, and expect all political ads and destinations to comply with local legal requirements, including campaign and election laws and mandated election “silence periods," for any geographic areas they target. Political content includes ads for political organizations, political parties, political issue advocacy or fundraising, and individual candidates and politicians.

Non-compliance with our political content policies may result in information about your account and political ads being disclosed publicly or to relevant government agencies and regulators.

Election ads

Election ads are allowed to run, with restrictions in certain countries. See below for how we define election ads in each country or region, and the advertiser requirements that apply.

Election ads in the European Union

 

In the EU, election ads include ads that feature:

  • a political party, a current elected officeholder, or candidate for the EU Parliament;
  • a political party, a current officeholder, or candidate for an elected national office within an EU member state. Examples include members of a national parliament and presidents that are directly elected; or
  • a referendum question up for vote, a referendum campaign group, or a call to vote related to a national referendum or a state or provincial referendum on sovereignty.

Note that election ads don’t include ads for products or services, including promotional political merchandise like t-shirts, or ads run by news organizations to promote their coverage of referendums, political parties, EU campaigns, candidates, or current elected officeholders.

Below are requirements that must be met by advertisers who want to run election ads in the EU.


Advertiser verification requirement for election ads in the European Union

Allowed with restrictionsElection ads in the EU may run only if the advertiser is verified by Google.

Learn how to apply for verification.

Troubleshooter
  1. EU election ads may run only in the EU. Check that your EU election ads are running only in the EU, and that you’ve been verified to run EU election ads. Learn more about the verification process

  2. Contact us to have your ad reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.

  3. If you’re unable to complete the verification process, remove any content that violates the policy on election ads.

Election ads in India

 

In India, election ads are ads that feature a political party, a political candidate or current member of the Lok Sabha or Vidhan Sabha, or any ads that are run by a political party, political candidate, or current member of the Lok Sabha or Vidhan Sabha.

Note that election ads don’t include ads run by non-political entities promoting political merchandise like t-shirts, or ads run by news organizations to promote their coverage of political parties, Lok Sabha or Vidhan Sabha election campaigns, candidates, or current Lok Sabha or Vidhan Sabha members.

Below are requirements that must be met by advertisers who want to run election ads in India.

Advertiser verification requirement for election ads in India
Allowed with restrictionsElection ads in India may run only if the advertiser is verified by Google. Advertisers who are not already verified must initiate the verification process before running any election ads in India. 
Ad pre-certificate requirement for election ads in India

Allowed with restrictionsAdvertisers that want to run election ads in India must submit for each ad a valid pre-certificate issued by the Election Commission of India (ECI) or anyone authorized by the ECI.

Note: An advertiser must first be verified by Google before submitting this pre-certificate for each ad.
 

If you’ve already been verified by Google, submit pre-certificates for your election ads here

Troubleshooter
  1. India election ads may run only in India. Check that your India election ads are running only in India. In addition, check that you have been verified by Google, and that you’ve submitted a pre-certificate for each election ad you want to run. Learn more about the verification process.

  2. Contact us to have your ad reviewed again. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.

  3. If you’re unable to complete the verification process or don't have a pre-certificate, remove any content that violates the policy on election ads.

Election ads in Taiwan

In Taiwan, the following will be prohibited on Google platforms from November 15, 2019 to January 17, 2020:

 Ads that feature a political party, candidate, or current officeholder for the elected office of President, Vice President, or member of the Legislative Yuan
 

Federal election ads in the United States

In the United States, election ads include ads that feature a current officeholder or candidate for an elected federal office, such as that of the President or Vice President of the United States, or members of the United States House of Representatives or United States Senate.

Note that election ads don’t include ads for products or services, including promotional political merchandise like t-shirts, or ads run by news organizations to promote their coverage of federal election campaigns, candidates, or current elected federal officeholders.

Below are requirements that must be met by advertisers who want to run federal election ads in the United States.

Advertiser verification requirement for election ads in the United States 

Allowed with restrictions Election ads in the United States may run if the advertiser is verified by Google. 

Learn how to apply for verification

Troubleshooter
  1. U.S. election ads may run only in the United States. Check that your U.S. election ads are running only in the United States, and that you’ve been verified to run U.S. election ads. Learn more about the verification process
  2. Contact us to have your ad reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.
  3. If you’re unable to complete the verification process, remove any content that violates the policy on election ads.

State election ads in the United States

In addition to the requirements above, there are further restrictions for state and local election ads in some U.S. states. See details by state below.

Maryland restrictions
The following is not allowed:
 Ads related to ballot measures and candidates for state and local elections
New Jersey restrictions
The following is not allowed:
 Ads related to ballot measures and candidates for state and local elections
New York restrictions

The following is required of independent expenditure committees in the state of New York before purchasing political ads:  

Allowed with restrictions Independent expenditure committees that wish to purchase ads related to ballot measures and candidates for New York state and local elections must inform Google that they are independent expenditure committees and submit a copy of their registration documents that have been filed with the New York State Board of Elections. 
 
Please complete this form to meet the above requirements.  
If you're using the Display & Video 360 platform for advertising, please complete this form to meet the above requirements.
Nevada restrictions
The following is not allowed:
 Ads related to ballot measures and candidates for state and local elections
Washington restrictions
The following is not allowed:
 Ads related to ballot measures and candidates for state and local elections

Election ads in Canada

In Canada, the following will not be allowed on Google platforms from June 30 to Oct 21, 2019:

 Ads that feature a federal political party, leader of a federal political party, current member of, or candidate (including nomination contestant) for member of the Parliament of Canada.

Note: This policy does not apply to ads run by news organizations to promote their news coverage of the election.

Issue ads in Canada

In Canada, the following will not be allowed on Google platforms from Aug 27 to Oct 21, 2019:

 Ads that feature an issue with which a federal political party, current member of or candidate for member of the Parliament of Canada is associated.

Note: This policy does not apply to ads run by news organizations to promote their news coverage of the election.

Disclosure requirements for election advertising 

Google requires that all election ads in the EU, India, and the United States show a disclosure that identifies who paid for the ad. For most ad formats, Google will automatically generate a “Paid for by“ disclosure, using the information provided during the verification process. 

Allowed with restrictions For the following ad formats and features available across Google, the advertiser is responsible for including a “Paid for by” disclosure directly in the ad, followed by the name of the organization or individual paying for the ad. The disclosure must be visible at all times in the ad.

Please note that this disclosure is not a replacement for any other disclosures you may be required to include in your ad by law.

Learn how to fix a disapproved ad

 

Need help?

If you have questions about our policies, let us know: Contact Google Ads Support
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