Google Ads Terms and Conditions

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Terms and Conditions can vary based on location. Google advertisers can find the Terms and Conditions for their country with our Google Ads Terms and Conditions finder.

For advertisers in India:

As per the requirements of Rule 5 of the Indian Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (Intermediary and Digital Media Rules, 2021), Google is required to inform you that, in addition to the applicable Terms of Service, publishers of news and current affairs content may be required by Rule 18 of the Intermediary and Digital Media Rules to furnish the details of their accounts on Google Ads to the Ministry of Information and Broadcasting, Government of India.

For advertisers in Australia:

On 1 November 2016, the Google Advertising Program Terms applicable to Australia-based customers were changed and assigned to Google Australia Pty Ltd. A copy of the updated terms is available below:

Advertising Program Terms

These Advertising Program Terms ('Terms') are entered into by Google Australia Pty Ltd ('Google') and the entity executing these Terms or that accepts these Terms electronically ('Customer'). These Terms govern Customer’s participation in Google’s advertising programs and services (i) that are accessible through the account(s) given to Customer in connection with these Terms or (ii) that incorporate by reference these Terms (collectively, 'Programs'). Please read these Terms carefully. They require the use of binding arbitration to resolve disputes.

1 Programs. Customer authorises Google and its affiliates to place Customer’s advertising materials, feed data and technology (collectively, 'Ads' or 'Creative') on any content or property (each a 'Property') provided by Google or its affiliates on behalf of Google or, as applicable, a third party ('Partner'). Customer is solely responsible for all: (i) Ads, (ii) Ads trafficking or targeting decisions (e.g. keywords) ('Targets'), (iii) destinations to which Ads direct viewers (e.g. landing pages, mobile applications), along with the related URLs, waypoints and redirects ('Destinations') and (iv) services and products advertised on Destinations (collectively, 'Services'). The Program is an advertising platform on which Customer authorises Google and its affiliates to use automated tools to format Ads. Google and its affiliates may also make available to Customer certain optional Program features to assist Customer with the selection or generation of Targets, Ads or Destinations. Customer is not required to authorise use of these optional features and, as applicable, may opt in to or opt out of usage of these features. However, if Customer uses these features, Customer will be solely responsible for the Targets, Ads and Destinations. Google and its affiliates or Partners may reject or remove a specific Target, Ad or Destination at any time for any reason. For example, an Ad or Target may be rejected or removed by Google if it violates the Policies or if Google believes the Ad or Target would expose Google or a Partner to liability. Google and its affiliates may modify or cancel Programs at any time. Customer acknowledges that Google or its affiliates may participate in Program auctions in support of its own services and products. Some Program features are identified as 'Beta' or as otherwise unsupported or confidential (collectively, 'Beta Features'). Customer may not disclose any information from Beta Features or the terms or existence of any non-public Beta Features.

2 Policies. Customer is solely responsible for its use of the Programs (e.g. access to and use of Program accounts and safeguarding usernames and passwords) ('Use'). Program Use is subject to applicable Google policies, available at google.com/ads/policies, and all other policies made available by Google to Customer, including Partner policies, and to the extent applicable, the Google EU User Consent Policy at privacy.google.com/businesses/userconsentpolicy (in each case, as modified from time to time, 'Policies'). Customer also authorises Google to modify Ads as described in Policies. In connection with the Program, Google will comply with the Google Privacy Policy available at google.com/policies/privacy (as modified from time to time). To the extent Program Use is within scope, Google and Customer agree, as applicable, to the (i) Google Ads Controller-Controller Data Protection Terms at privacy.google.com/businesses/controllerterms or (ii) Google Ads Data Processing Terms at privacy.google.com/businesses/processorterms (collectively the 'EU Data Terms'). Google will not modify the EU Data Terms, except as expressly permitted under the EU Data Terms. Customer will not, and will not authorise any third party to, (i) generate automated, fraudulent or otherwise invalid impressions, inquiries, clicks or conversions, (ii) conceal conversions for Programs where they are required to be disclosed, (iii) use any automated means or form of scraping or data extraction to access, query or otherwise collect Google advertising-related information from any Property, except as expressly permitted by Google or (iv) attempt to interfere with the functioning of the Programs. Customer will direct communications regarding Ads on Partner Properties under these Terms only to Google.

2 Policies. Customer is solely responsible for its use of the Programs (e.g. access to and use of Program accounts and safeguarding usernames and passwords) ('Use'). Program Use is subject to applicable Google policies, available at google.com/ads/policies, and all other policies made available by Google to Customer, including Partner policies, and to the extent applicable, the Google EU User Consent Policy at privacy.google.com/businesses/userconsentpolicy (in each case, as modified from time to time, 'Policies'). Customer also authorises Google to modify Ads as described in Policies. In connection with the Program, Google will comply with the Google Privacy Policy available at google.com/policies/privacy (as modified from time to time). To the extent Program Use is within scope, Google and Customer agree, as applicable, to the (i) Google Ads Controller-Controller Data Protection Terms at privacy.google.com/businesses/controllerterms or (ii) Google Ads Data Processing Terms at privacy.google.com/businesses/processorterms (collectively the 'EU Data Terms'). Google will not modify the EU Data Terms, except as expressly permitted under the EU Data Terms. Customer will not, and will not authorise any third party to, (i) generate automated, fraudulent or otherwise invalid impressions, inquiries, clicks or conversions, (ii) conceal conversions for Programs where they are required to be disclosed, (iii) use any automated means or form of scraping or data extraction to access, query or otherwise collect Google advertising-related information from any Property, except as expressly permitted by Google or (iv) attempt to interfere with the functioning of the Programs. Customer will direct communications regarding Ads on Partner Properties under these Terms only to Google.

3 Ad serving. (a) Customer will not provide Ads that contain or connect to malware, spyware, unwanted software or any other malicious code, or knowingly breach or circumvent any Program security measure. (b) Customer may utilise an Ad server solely for serving or tracking Ads under Programs that permit third-party Ad serving and only if the Ad server has been authorised by Google to participate in the Program. Google will implement Customer’s Ad server tags so that they are functional. (c) For online display Ad impressions billed on a CPM or vCPM basis ('Display Ads'), if Google’s applicable impression count ('IC') for a Program is higher than Customer’s third-party Ad server ('3PAS') IC by more than 10% over the invoice period, Customer will facilitate reconciliation efforts between Google and 3PAS. If this discrepancy is not resolved, Customer's must make a claim within 60 days after the invoice date ('Claim Period'). If Google determines that the claim is valid, then subject to Section 9(b), Google will issue to Customer advertising credits equal to (90% of Google’s IC minus 3PAS’s IC), multiplied by Google’s reported campaign average CPM or vCPM, as applicable, over the invoice period. Any advertising credits issued must be used by Customer within 60 days of issuance ('Use-By Date'), and Google may suspend Customer’s permission to utilise that 3PAS provider and may suspend the effectiveness of the discrepancy-resolution provisions of this Section for that 3PAS provider. Metrics from 3PAS whose Ad server tags are provided to Google will be used in the above discrepancy-resolution calculations. Google may require that discrepancy records be provided directly by 3PAS to Google. Customer will not be credited for discrepancies caused by 3PAS’s inability to serve Ads.


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