Alcohol

The Google Ads policy on alcohol will change on around 23 April, 2013. Google will continue to accept advertising for alcoholic drinks, including wine, beer and spirits. With the upcoming policy change, certain geographic restrictions will be implemented based upon whether the ad promotes an alcoholic drink or promotes the online sale of alcohol.

Countries where we will allow brand or informational advertising for alcoholic drinks
Argentina
Australia
Austria
Belgium
Bolivia
Brazil
Bulgaria
Cambodia
Canada
Chile
Colombia
Costa Rica
Cyprus
Czech Republic
Denmark
Djibouti
Dominican Republic
Ecuador
El Salvador
Estonia
France
Germany
Ghana
Greece
Honduras
Hong Kong
Hungary
Iceland
Ireland
Israel
Italy
Japan
Kenya
Latvia
Lithuania
Luxembourg
Malta
Mexico
Netherlands
New Zealand
Nicaragua
Nigeria
Panama
Paraguay
Peru
The Philippines
Portugal
Puerto Rico
Romania
Senegal
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
Uganda
Ukraine
United Kingdom
United States
Uruguay
Venezuela
Countries where we will allow advertising for the online sale of alcoholic beverages
Argentina
Australia
Austria
Belgium
Brazil
Bulgaria
Cambodia
Canada
Chile
Colombia
Costa Rica
Cyprus
Czech Republic
Denmark
Djibouti
Ecuador
Estonia
France
Germany
Ghana
Greece
Hong Kong
Hungary
Iceland
Ireland
Israel
Italy
Japan
Kenya
Latvia
Lithuania
Luxembourg
Malta
Mexico
Netherlands
New Zealand
Nigeria
Panama
Peru
The Philippines
Portugal
Puerto Rico
Romania
Senegal
Singapore
Slovakia
South Africa
Spain
Sweden
Switzerland
Uganda
Ukraine
United Kingdom
United States
Uruguay

After the new policy goes into effect, the policy description will be updated to reflect this change.
(Posted on 25 March)

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