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Google recognises the importance of trademarks. The Google Ads Terms and Conditions prohibit intellectual property infringement. Advertisers are solely responsible for the keywords and ad content that they use.
If a trademark owner submits a complaint to Google about the use of their trademark in Google Ads ads, we will review it and may enforce certain restrictions on the use of the trademark.
To find out which ads can be affected and how, review the Trademarks policy.
Resellers and informational sites
Ads using trademarks in ad text that would otherwise be restricted may be eligible to run if they meet the Reseller and informational site policy requirements.
If your ad is restricted for use of a trademark and doesn’t meet the reseller and informational site policy requirements, but you’d still like your ad to be eligible to run, you can remove the trademark from your ad text, modify your landing page to meet the policy requirements or request authorisation.Additional information
Landing page content
If your ad and landing page comply with this policy and use keyword insertion, a keyword that includes the trademark can be inserted into ad text. If your ad and landing page don't comply with this policy, the keyword may trigger the ad but it won't be inserted into ad text.
If your ad uses keyword landing page URLs and includes the trademark in ad text or as a keyword that inserts into ad text, we'll evaluate each landing page for policy compliance. Whether an ad uses keyword landing page URLs, ad landing page URLs or a combination of both, we’ll evaluate the landing page that the user sees in each circumstance.
Low search volume keywords
This policy only applies to text ads, responsive search ads, Dynamic Search Ad headlines and sitelink extensions. If you’d like other ad formats to be eligible to run, you’ll need to remove the trademark or request authorisation.
Request authorisation to use a trademark
Authorisation isn't necessary in most scenarios. Ads may use trademarks in ad text if they meet the Reseller and informational site policy requirements. Please carefully review this policy before pursuing authorisation.
If your ad doesn’t meet the policy requirements but you believe the trademark owner will authorise you to use their trademark, contact them directly and ask that they follow the authorisation instructions. To find trademark owner contact information, you may research ownership on publicly available sources or contact your existing business contacts.
If the trademark owner submits an authorisation, we'll confirm with them directly after it is processed. At this point, any restricted or disapproved ads will need to be resubmitted for approval. Learn how to edit and resubmit your ads.
If you'd like to check on the status of your authorisation request, you may contact the trademark owner.
Term not used in reference to a trademark
If your ad is restricted for use of a trademark but uses a term in a way that isn't in reference to a trademark, submit the Google Ads Trademark Consult Form.