Update to Gambling and Games Policy: Brazil (September 2026)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On September 30, 2026, Google will update the Brazil country specifics of its Gambling and Games policy to reflect the impact of recent regulatory changes. Effective immediately, the promotion of fixed quota betting in Brazil will be disallowed and this category will be removed from the list of permitted types of online gambling in the Gambling and games policy and will no longer be eligible for certification.

In order to effect this change to our policy, all existing certificates in Brazil for lotteries and horse racing will be revoked and advertisers in these categories will need to re-apply for certification.

(Posted on September 30, 2026)

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