What are unacceptable, restricted, and acceptable products?

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Review the Google Ads policies to see the products and services that can be advertised through Google Ads.

In our policies, you'll see the following terms used:

  • Unacceptable products and services cannot be present in your ad and your website.
  • Restricted products and services cannot be present in your ad or be the primary focus of your website.
  • Acceptable products and services can be promoted through Google Ads.
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