What are unacceptable, restricted, and acceptable products?

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Review the Google Ads policies to see the products and services that can be advertised through Google Ads.

In our policies, you'll see the following terms used:

  • Unacceptable products and services cannot be present in your ad and your website.
  • Restricted products and services cannot be present in your ad or be the primary focus of your website.
  • Acceptable products and services can be promoted through Google Ads.

Was this helpful?

How can we improve it?
false
Search
Clear search
Close search
Google apps
Main menu
7942282427587333909
true
Search Help Center
true
true
true
true
true
true
73067
false
false
true
false