Implied Affiliation

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

The Google Ads policy prohibiting the deceptive use of business names is currently in effect in Australia and New Zealand, and will be expanded to apply to all countries around mid-July. This policy prohibits advertisements that imply an affiliation, partnership or special relationship with unrelated third parties, and aims to ensure that users are not misled about the businesses advertised in our text ads. After the new policy goes into effect, the relevant policy page will be updated to reflect this change.

Posted on 1 July 2010

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