Gambling

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

There are two updates to the Google Ads policy regarding online gambling taking effect around mid-July:

First, state licensed sports-betting operators will be allowed to advertise in the Czech Republic.

Second, the promotion of lotteries by affiliates and aggregator websites will be prohibited. Under this updated policy, state and/or national lotteries can only be promoted by official entities in the places where online gambling advertisements are permitted. The change will apply to all countries.

After these new policies go into effect, the relevant policy page will be updated to reflect this change.

Posted on 1 July 2010

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