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There are two updates to the Google Ads policy regarding online gambling taking effect around mid-July:

First, state licensed sports-betting operators will be allowed to advertise in the Czech Republic.

Second, the promotion of lotteries by affiliates and aggregator websites will be prohibited. Under this updated policy, state and/or national lotteries can only be promoted by official entities in the places where online gambling advertisements are permitted. The change will apply to all countries.

After these new policies go into effect, the relevant policy page will be updated to reflect this change.

Posted on 1 July 2010

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