Update to Legal Requirements Policy (September 2026)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Certain locations, industries and trade associations have their own self-regulatory codes for advertising and marketing. We publish a list containing some of these codes here, and we’ve updated this list to reflect additional codes in Argentina, Australia, Chile, Colombia, Paraguay, and South Africa.

Google Ads expects all advertisers to comply with the local laws for any area that their ads target, in addition to its standard Advertising policies. Advertisers are expected to do their own research on the local regulations for any location that their ads target and should refer to these codes where relevant.

(Posted on September 22, 2026)

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