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Update to Gambling and Games Policy: Peru (June 2026)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On July 8, 2026, Google Ads will update its Gambling and games policy to allow online lottery advertisements in Peru by entities that hold a favourable technical opinion from the Ministry of Women and Vulnerable Populations (MIMP).

Products allowed Country-specific certification requirement

Online gambling:

  • Online gambling
  • Sports betting
  • Online casino games
  • Lotteries

Operator must be licensed by the government’s gaming commission.

Lotteries must provide a favorable technical opinion from the Ministry of Women and Vulnerable Populations (MIMP).

Learn how to apply.
Online gambling-promoting content Learn how to apply.

Advertisers must apply for certification.

The Gambling and games policy page will be updated when the policy goes into effect on June 24, 2026.

(Posted June 22, 2026)

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