Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Update (July 8, 2026): The Local Services platform policies will be updated on July 31, 2026.
On July 6, 2026, we will update the Local Services platform policies to update terminology, enhance readability, and remove policies that no longer apply to Local Services advertisers.
This update builds on the recent change to the Local Services Ads Google Guarantee Badges and aligns the policies with the new badge system.
With this update, we’re also renaming the Local Services platform policies as "Local Services Ads requirements".
(Posted on June 5, 2026)