Update to Gambling and Games Policy: Alberta, Canada (April 2026)

On May 04, 2026, Google Ads will update its Gambling and games policy to allow online gambling advertisements in Alberta, Canada, for entities authorized by the Alberta Gaming, Liquor and Cannabis (AGLC).

In alignment with the province's current regulatory transition, only brand awareness campaigns are permitted until such time as additional promotional activities are legally permissible. Campaigns must be strictly geo-restricted to the Alberta region. Advertisers seeking to establish a market presence ahead of formal wagering commencement are required to submit valid proof of their AGLC license application to be eligible for certification. Normal certification requirements will apply after formal wagering commencement.

Products allowed	Country-specific certification requirement
Online gambling: Lotteries Sports betting Online casinos Fantasy sports (where a license is available)	Operator of lotteries must be government-run entities or be licensed by Canadian federal authorities. Operator of sports betting, online casinos and fantasy sports must be licensed by the relevant province and target only that province. Check how to apply.

Advertisers must apply for certification.

The Gambling and games policy page will be updated when the policy goes into effect on May 04, 2026.

(Posted April 2026)