品牌研究调查问卷内容准则

Google 提供帮助中心的翻译版本是为了方便用户参考,但我们政策的内容不会因此而改变。英语版是我们在执行政策时所依据的官方语言版本。要查看本文的其他语言版本,请使用页面底部的语言下拉列表。

Third party research vendors certified by Google to serve surveys or send users survey invitations must adhere to the following survey content policies:

Privacy Policy  

  • A link to the research vendor's privacy policies must be visible on and accessible before or when the first survey question is displayed (though the privacy policy link is recommended to be visible with all survey questions). This includes surveys that are conducted within the ad banner and/or the separate browser opened from the survey invitation.

收集个人身份信息 (PII)

  • 收集个人身份信息只能用于发放相关奖励,且应在发放相关奖励后立即销毁。
  • 广告客户不得收集某些类型的数据,也不得在收集个人身份信息时收集这些类型的数据。
  • 与个人身份信息关联的受限敏感类别包括但不限于:
    • 财务状况或帐号信息
    • 种族或民族信息
    • 健康史/病历信息
    • 性行为/性取向
    • 与未满 18 周岁儿童有关的信息
    • 政治观点/信仰
    • 工会成员身份
    • 宗教或哲学信仰

Age Gating

  • Your survey may only be open to users over 18. While it is not required to collect the age of the user, the following policies apply if the survey asks specifically for age information:
    • If age is requested in the survey, it must be asked at the start of the survey with no other questions or fields on the same page. 
    • If the user is under 18 years of age, the survey must conclude immediately.
    • Collection of age is not allowed on publications geared towards children, youth, gaming, etc.

Google Branded Surveys

  • The survey invitation and survey itself may not indicate it is or appear to be associated with Google/YouTube unless the study is funded by Google/YouTube or unless given explicit written approval. This includes mentioning the Google/YouTube name, logo, and/or brand on any survey invitations or surveys. 
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