Update to Other restricted businesses: Government documents and services policy (March 2026)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On March 17, 2026, the Google Ads "Other restricted businesses: Government documents and services policy" will be updated.

If you’re running ads promoting "Business identifiers" and exclusively targeting India as a region, you don’t need to qualify as a government or authorized provider but will still need to apply to be excluded from the policy, to ensure your ads aren’t improperly disapproved.

  • Please note: If you are running ads for any restricted government documents and services that are covered by this policy, you will still need to apply for certification, by choosing the appropriate option that applies to your individual case

We will begin enforcing the policy update on March 17, 2026.

(Posted on March 2, 2026)

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