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On March 17, 2026, the Google Ads "Other restricted businesses: Government documents and services policy" will be updated.
If you’re running ads promoting "Business identifiers" and exclusively targeting India as a region, you don’t need to qualify as a government or authorized provider but will still need to apply to be excluded from the policy, to ensure your ads aren’t improperly disapproved.
- Please note: If you are running ads for any restricted government documents and services that are covered by this policy, you will still need to apply for certification, by choosing the appropriate option that applies to your individual case
We will begin enforcing the policy update on March 17, 2026.
(Posted on March 2, 2026)