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On March 10, 2026, Google Ads will update its Gambling and games policy for the United Arab Emirates.
We'll begin allowing entities authorized by the General Commercial Gaming Regulatory Authority (GCGRA) to advertise internet gaming and sports wagering services in the UAE.
| Products allowed | Country-specific certification requirement |
Online gaming:
|
Operator must be a GCGRA licensed entity. Check how to apply. |
Advertisers must apply for certification.
The Gambling and games policy page will be updated when the policy goes into effect on March 10, 2026.
(Posted February 18, 2026)