Update to Gambling and games policy: Argentina (December 2025)

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On 8 January 2026, Google Ads will update its Gambling and games policy for Argentina. We will begin allowing ads from licensed gambling operators in Córdoba.

Advertisers targeting Córdoba must supply a licence from Lotería de Córdoba.

Products allowed Country-specific certification requirement

Online gambling:

  • Lotteries
  • Sports betting
  • Online casino games
  • Online gambling

Operator must be province-run or province-licensed entities for the province targeted for ads.

See how to apply.

Current eligible provinces: Buenos Aires, City of Buenos Aires, Córdoba, Entre Rios, Mendoza, Santa Fe.

Online-gambling-promoting content

See how to apply.

Advertising permissions are restricted to the advertiser's licensed province.

Advertisers must apply for certification.

The Gambling and games policy page will be updated when the policy goes into effect on 8 January 2026.

(Posted on December 9, 2025)

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